Aberdeen Sees ASPs Gaining Market Share in the $372 Million Web Analytics Market.Business/Technology Editors BOSTON--(BUSINESS WIRE)--June 3, 2002 In a report released today, Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , a leading market analysis and positioning services firm, states that application service providers (ASPs) significantly increased their Web Analytics market share in 2001, capturing 22% of the sector's revenue, up from 13% the previous year. A Web Analytics system analyzes Web visitors' online behavior, enabling enterprises to optimize optimize - optimisation their Web site structure and content to improve customer loyalty, increase sales, and decrease support costs. "In 2001, Web Analytics ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). revenues were up 54% while software suppliers revenue declined by 30%," says report author Guy Creese. "Overall, the Web Analytics market was valued at $372 million, down 7% from 2000's $400 million -- although a decrease, a highly respectable showing considering the high-tech downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. of 2001." Web Analytics: Making Business Sense of Online Behavior, an 150-page Aberdeen research report, defines the business and marketing factors driving the Web Analytics market, forecasts market size, outlines the technological and organizational issues that enterprises must consider when selecting a Web Analytics solution, and profiles 47 solution providers. For more information about this report, visit www.aberdeen.com or call (800) 577-7891. For information about Aberdeen's Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Analytics practice, contact Guy Creese at creese@aberdeen.com or (617) 854-5255. About Aberdeen Since 1988, Aberdeen has been a leader in providing market analysis and positioning services that help business technology suppliers meet the challenge of establishing leadership in fast-changing markets. Aberdeen is headquartered in Boston, MA, and has research divisions in Fort Collins, CO; Palo Alto Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , CA; and Amsterdam, the Netherlands. Aberdeen is accessible via the Web at www.aberdeen.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion