Aberdeen Group Recognizes Aveo's Innovative Marketing Methodology For Online Customer Relationship Marketing.

Business Editors

SANTA CLARA, Calif.--(BUSINESS WIRE)--Sept. 27, 2000

Top Research Firm Distinguishes Attune Service and T-Commerce Models

as the Leading New Customer Service and Marketing Technologies

Aveo(TM) Inc. (www.aveo.com), creator of the world's largest PC Help Network, was recognized as leading the next generation of customer relations and marketing solutions, in a recent profile report of Internet-based eMarketing and customer relationship management (eCRM) issued by the Aberdeen Group. The report concludes that Aveo's Attune(R) Service technology and t-commerce(SM) model -- which sends technical support and marketing messages when consumers most need and want information -- represent a groundbreaking approach to consumer marketing.

"We are pleased that the Aberdeen Group has recognized that the kind of consumer marketing offered by Aveo, through it's Attune Service and t-commerce technologies, as a great resource to manage today's customer relationships," said Paul Hurley, founder and CEO of Aveo. "Our approach and technology leads this trend because it provides the right combination of tech support, customer service and marketing messages to consumers at the right moment in time."

The report stated that, prior to the advent of Aveo's Attune Service and t-commerce methodology, PC product suppliers had no way to pre-empt customer support problems, or to extend cross-sell and up-sell consumer marketing messages when they were most likely to be received well and provide the right solution to the right customer.

"Aveo's Attune Network promises to fundamentally change this

dynamic by providing suppliers with timely, targeted access

to [consumers], regardless of their registration status, and

without violating ...privacy concerns." - excerpted from

Aberdeen Group Profile.

Aveo's Attune Service is a help network that enables Aveo and its partners to send customers messages that are helpful, timely and relevant. Called Intelligrams(TM), these messages help people prevent and solve PC problems, upgrade products, download fixes and perform other critical computing functions to enhance the computing experience.

Attune also maintains the privacy of the end user by incorporating breakthrough double-filtering technology, which prevents Aveo or any other party from determining the user's identity or obtaining information about the user without the user's explicit permission. T-commerce is Aveo's unique revenue model that bridges technology support with technology sales.

About Aberdeen Group

Founded in 1988, Aberdeen Group provides IT consulting and market strategy advice to the IT supplier community. Steeped in technology and armed with end-user field research, Aberdeen focuses on answering clients' critical business and technology questions in the context of the Internet economy and across the product life cycle. Headquartered in Boston, Massachusetts, Aberdeen Group has offices in Palo Alto, California, and Amsterdam, The Netherlands. Aberdeen is located on the Web at www.aberdeen.com.

About Aveo Inc.

Aveo Inc. is dedicated to making the computing experience easier and more productive by combining the strengths of the PC and the Internet, while maintaining complete end-user privacy. Aveo's Attune Service is the fastest growing PC Help Network enabling Aveo and its partners to send messages that are helpful, timely and relevant. Aveo's partners represent leading PC, peripheral and software providers, including 3COM (COMS), Dell (DELL), Logitech (LOGIY), Canon Software Publishing (CAJ), and Hewlett-Packard (HWP), among many more. The Attune Service is available as a free download at www.aveo.com.

Aveo, Attune Service, and Attune Network are trademarks of Aveo Inc. The Aveo logo, Attune and Intelligrams are registered trademarks of Aveo Inc. t-commerce is a service mark of Aveo Inc. Other names are trademarks or registered trademarks of their respective holders.