Aberdeen Group Launches CRM Practice in Europe; Aberdeen Provides Market Analysis, Positioning Services, and Strategic Consulting to CRM Vendors Competing in European Markets.Business/Technology Editors AMSTERDAM, The Netherlands--(BUSINESS WIRE)--Feb. 8, 2001 Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , an IT market analysis and positioning services firm, today announced the European launch of its CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. practice. A leading authority in the Customer Relationship Management market since 1994, Aberdeen now provides comprehensive global CRM coverage and in-depth local coverage of European market dynamics. "With a presence in Amsterdam, Aberdeen combines European business dynamics with a thorough understanding of the CRM marketplace. This powerful combination will help our clients create, position, and sell their products and services with strategies that are sound from business and technological perspectives," said Tom Willmott, Aberdeen Group CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "By leveraging our broad CRM expertise, we provide European CRM suppliers and IT managers with strategic information about both US and European competitive markets. We also provide North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. CRM suppliers with strategic consulting and customized research specifically targeted to their overseas endeavors." Research Analyst Ute Appenzeller is the first member of the European CRM team. Working with her colleagues in the US, Appenzeller will cover the European CRM market, including marketing automation, e-Marketing and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , sales effectiveness systems, customer service, customer support, partner relationship management, help desk and infrastructure management, field service, call centers and contact centers, enterprise-focused handheld devices, and personal digital assistants. In the European CRM space, Appenzeller will follow the deployment of vertical CRM applications, the integration of multiple channels into contact centers, and the impact of the ASP model on CRM applications. "A new ASP model is developing, which may have far-reaching implications on the CRM industry and the way CRM companies are valued," says Appenzeller. For more information on this topic, download The Evolving CRM-ASP Model, a free Aberdeen White Paper at: http://www.aberdeen.com/crmeurope. European clients will now have access to CRM@Aberdeen, a survey-based advisory service that combines primary research, analysis, research publications, and marketing consulting services. They will also benefit from a new European CRM Market Research Report, which will examine the European CRM market and provide comprehensive profiles of CRM suppliers competing in Europe. About Aberdeen Aberdeen Group is a market analysis and positioning services firm that helps information technology vendors establish leadership in emerging markets. Steeped in technology and armed with end-user field research, Aberdeen answers clients' critical business and technology questions in the context of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. and across the product life cycle. Founded in 1988, Aberdeen is headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , and has research divisions in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. , and Amsterdam, the Netherlands. Aberdeen is on the Web at www.aberdeen.com. For more information about the CRM practice, email CRMeurope@Aberdeen.com. |
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