Aberdeen Group Launches Aberdeen e-Learning Solutions; Web-Based Content Distribution Strategy Opens New Markets and Channels for IT Consulting and Market Strategy Firm.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Jan. 24, 2000 Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. today announced the launch of Aberdeen e-Learning Solutions, a newly formed division of the IT consulting and market strategy firm that provides high tech vendors with full service e-Learning solutions. Aberdeen e-Learning Solutions creates highly scalable opportunities for Aberdeen Group in new and expanded markets, uniting the content from Aberdeen's analysts with leading-edge e-Learning delivery over the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . &uot;The value of Aberdeen e-Learning Solutions is that it extends our services for IT suppliers,&uot; said Tom Willmott, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . &uot;In our consulting engagements right now, we help suppliers develop marketing and positioning messages that are right for their industries. With e-Learning Solutions, we will be able to help suppliers communicate these critical messages to their sales teams, employees and partners through specially designed curriculum and electronic presentations.&uot; &uot;Aberdeen e-Learning Solutions' Web-based delivery mechanism is the perfect complement for our comprehensive intellectual capital because it propels us beyond our current delivery channels,&uot; said Peter Kastner, Executive Vice President and Chief Research Officer. &uot;By year end, we will have created an Internet business by packaging Aberdeen's ongoing supply of dynamic content into e-Learning subscriptions for IT executives and end-users. e-Learning Solutions will also enhance Aberdeen's existing business opportunities by enabling us to offer IT suppliers seamless, end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. , starting with customized market research and extending through sales training.&uot; Aberdeen e-Learning Solutions was created in November 1999 when Aberdeen Group and Learning Solutions cross-licensed intellectual property and created a joint venture. Janice Lawrence, founder of Learning Solutions, a Colorado-based consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a specializing in instructional design Instructional design is the practice of arranging media (communication technology) and content to help learners and teachers transfer knowledge most effectively. The process consists broadly of determining the current state of learner understanding, defining the end goal of , e-Learning site development, and high-tech sales training, is President of Aberdeen e-Learning. Lawrence has more than 20 years of experience in high tech training and strategic marketing and, for over a decade at Learning Solutions, has advised clients including Oracle, SmartForce.com, Apple University and Amdahl. About Aberdeen Founded in 1988, Aberdeen Group provides IT consulting and market strategy advice to the IT supplier community. Steeped in technology and armed with end-user field research, Aberdeen focuses on answering clients' critical business and technology questions in the context of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. and across the product life cycle. Headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , Aberdeen Group has offices in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. , and Amsterdam, The Netherlands. Aberdeen Group is located on the Web at www.aberdeen.com. About Aberdeen e-Learning Aberdeen e-Learning Solutions combines the talents and resources of Aberdeen Group and Learning Solutions, one of the leading suppliers of customized learning solutions for high-tech companies. Aberdeen e-Learning offers IT vendors a full service e-Learning solution to help companies align align (  līn),v to move the teeth into their proper positions to conform to the line of occlusion. employees competencies with strategic business goals, ensure that key messages are consistently communicated by sales and marketing teams, enable their sales forces to communicate compelling business solutions, and adapt their traditional sales models to leverage the distribution opportunities in the e-world. Aberdeen e-Learning Solutions is located on the Web at www.aberdeenelearning.com |
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