Aberdeen Group Enhances Web Offerings, Launches New e-Newsletters.Business/Technology Editors BOSTON--(BUSINESS WIRE)--June 4, 2002 Online initiatives include new Aberdeen Aberdeen, former county, Scotland Aberdeen, former county, Scotland: see Aberdeenshire. Aberdeen, city, Scotland Aberdeen, city (1991 pop. .com "look and feel," plus "microsites" and newsletters focused on specific Aberdeen technology practices Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , a leading provider of technology market consulting and research, continues to build on its position as an Information Technology (IT) industry thought leader with enhancements to its flagship Web site, www.aberdeen.com. This includes the launch of several new "microsites" and related e-newsletters providing the latest research and analysis about specific emerging-technology markets. "Aberdeen is focused on becoming the premier emerging technologies research destination for the many groups that comprise and influence the technology community," says Tom Willmott Willmott is a family name. It might refer to: Real peole
According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Willmott, during the last two quarters traffic on Aberdeen.com has increased dramatically to nearly 200,000 unique visits per month, providing suppliers participating in Aberdeen research programs with significant opportunities for increased market visibility and the acceleration of market adoption of emerging technologies. "Unlike the sites of other analyst firms, we're we're Contraction of we are. we're we are offering a significant amount of research at no cost," Willmott says. Among Aberdeen's recent Web initiatives: -- The launch of nine practice-specific Knowledge Centers on Aberdeen.com. These "microsites" offer access to free and for-pay research and analysis from these practice areas: Supply Chain Management, Customer Relationship Management, Data Knowledge & Analytics, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Infrastructure, Platforms & Storage, Security, e-Business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. & Enterprise Business Applications, Personal IT, and Services. The sites also offer background on Aberdeen analysts, Snapshots of IT suppliers, and information on upcoming free Aberdeen Webinars. -- Nine new e-newsletters, each built around a specific Knowledge Center. These free newsletters offer subscribers links to relevant new content, schedules of analysts' speaking engagements, upcoming free Webinars, reports for sale, and press releases. -- A revised weekly Aberdeen Group corporate e-newsletter (launching June June: see month. 5), offering subscribers a new "look and feel" for improved navigation. It offers an overarching o·ver·arch·ing adj. 1. Forming an arch overhead or above: overarching branches. 2. Extending over or throughout: "I am not sure whether the missing ingredient . . . view of the company with links to the latest research and analysis; Executive Letter, a short communique from an Aberdeen executive or analyst on a key topic; News & Events, providing links to announcements of conferences, analyst appearances, and recent press releases; and Ask The Analyst, a forum for readers to submit questions about technology and trends. -- Aberdeen is also incorporating new content features into its Web site and newsletters, including: Inside Aberdeen, which brings the reader inside Aberdeen's weekly company meeting to hear the hot topics being discussed by analysts; Interview, a Q&A with an Aberdeen analyst; and Perspective, a short, timely, analyst-produced report on a trend or news event affecting the technology world. "Aberdeen has made significant investments in staff and resources over the past several months to support, develop, and implement these Web initiatives," according to Aberdeen Senior Vice President Hugh Hugh (pronunced hyuu) is a male given name. It is Germanic and means "Bright in Mind and Spirit" or "Thoughtful". It is related to the name Hugin( one of Odin's ravens, who represented Thought.) The following medieval rulers were named Hugh. Bishop. "As Web site traffic grows, we're finding that we're getting more and more repeat visitors, a sign that corporate decision-makers and others are repeatedly turning to Aberdeen for relevant insights as they research and consider adopting emerging technologies." To visit Aberdeen Group online or to sign up for its free newsletters, visit www.aberdeen.com. For more information on Aberdeen's Web initiatives, contact Margie Koenig at (617) 854-5267 or koenig@aberdeen.com. About Aberdeen Since 1988, Aberdeen has been a leader in providing market analysis and positioning services that help business technology suppliers meet the challenge of establishing leadership in fast-changing markets. Aberdeen is headquartered in Boston, MA, and has research divisions in Palo Alto Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , CA; Fort Collins, CO; and Amsterdam, the Netherlands. Aberdeen is accessible via the Web at www.aberdeen.com. |
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