Aberdeen Group Awards Applix iEnterprise with Top Ten CRM Implementation of 2000; Substantial ROI Realized for Comshare Due To Adaptable Platform and OLAP Integration.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--April 11, 2001 Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. announced today that it has selected Applix iEnterprise as one of the top ten CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. implementations of 2000 for its implementation at Comshare, Inc. a maker of financial software applications. Aberdeen undertook a rigorous process to identify the best cases of CRM implementations that have provided quantifiable business benefits or that have had a substantial and measurable impact on the way that business interacts with its customers. Applix, Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : APLX) is a leading, global provider of CRM analytics and business planning software. The Applix-Comshare case study is one of 10 winning selections profiled in the new Aberdeen report, What Works: Ten Significant CRM Implementations of 2000. This analysis showcases CRM excellence in areas such as sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , marketing automation, customer service, call center automation, partner relationship management, e-Business, or a complex integration of these elements. Compelling ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). from Applix iEnterprise Aberdeen Group cited several quantifiable benefits that accrued to Comshare as a result of the Applix iEnterprise implementation, including: -- 30% compound annual growth for the core business -- driven by improvements in lead generation and distribution, customer service and other customer-facing processes -- 40% increase in marketing inquiries due to tracking and measuring the effect of worldwide marketing programs -- Elimination of more than 7,000 calls per month to the Helpline helpline Noun a telephone line set aside for callers to contact an organization for help with a problem helpline n → teléfono de asistencia al público due to Web-based self-service -- Reduced average Web inquiry response time from four days to a few hours -- Reduced average time to distribute new sales leads from four days to just seconds -- Reduced time to generate quarterly financial reports from 70 hours to 4 hours -- Reduced time to generate cumulative ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode. reports from 132 person-days to 12 person-days per year "The Applix-Comshare implementation illustrates that companies can achieve a substantial return on their CRM investment when they value customer-centric business processes as a competitive advantage; select a highly adaptable CRM platform to automate these ever-evolving business processes, without programming; and use real-time analysis and planning tools to drive smart, prompt business decisions," said Julie Tauer, CRM Analyst, Aberdeen Group. "It is holistic CRM at work in the real world." "Companies are becoming increasingly more aware of the critical role of defining and automating customer-facing business practices, to gain a competitive edge," said Alan Goldsworthy, Applix president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Using a CRM analytics platform that can adapt to those business practices, without the prohibitive costs and delays associated with programming, is key to attracting and retaining customers at a reasonable cost. The Aberdeen Top Ten award -- our fourth major industry recognition since January -- validates our direction and affirms our role as a leading supplier of CRM solutions." As further affirmation of the impact of Applix iEnterprise on the way Comshare does business with its customers, Information Week recently cited Comshare as one of the nation's top 100 customer-centric companies -- based on demonstrating "a pattern of technological, procedural and organizational customer-centric innovation" in building profitable and successful customer relationships. Applix iEnterprise Applix iEnterprise is the first iCustomer Relationship Management (iCRM) collaborative platform to enable organizations to manage and analyze customer data that is accessible to customers, employees and partners. As companies transition to e-Business modes, they must adapt to a more global scope of operations. With Applix iEnterprise, companies can manage their entire enterprise from a central site, providing users around the globe with quick and easy access through an Internet browser See Web browser. . By providing critical customer data to those who need it most -- anytime, anywhere -- Applix empowers companies to be Customer Driven. About Applix, Inc. Applix, Inc. (NASDAQ:APLX) is a leading global provider of customer analytics and business [pilcrow (paragraph sign)] planning software that rapidly transforms information into knowledge -- enabling companies worldwide to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Its flexible, scalable products adapt to companies' unique and competitive business processes and provide real-time analysis, planning, measurement and response to changing customer requirements and business dynamics. A pioneer of Demand Chain Management, Applix is one of the world's only single source providers of CRM, customer analytics and business planning. Headquartered in Westboro, MA, Applix has offices in eight countries and more than 4,000 customers worldwide. For more information, please visit http://www.applix.com. About Comshare Comshare Inc. is the leading provider of e-business software applications for management planning and control (MPC (1) (Mobile PC) A handheld or laptop computer. See handheld computer, laptop computer and Ultra-Mobile PC. (2) (MultiPath Channel) See multipath. ), which comprises planning, budgeting, financial consolidation, management reporting and analysis. Comshare's MPC applications deliver business-critical information over the Web that can be used to make sound planning and management decisions. In business for 35 years, Comshare is one of the top independent software companies, with a worldwide customer base including many Fortune 500 and Financial Times Top 1000 companies. Comshare is a Microsoft Data Warehousing See data warehouse. data warehousing - data warehouse Alliance Platinum Partner, an IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Business Partner, an Oracle Business Alliance Partner, a mySAP.com Software Partner, and a Hyperion Alliance Partner. For more information on Comshare, call 1-800-922-7979, send e-mail to info@comshare.com or visit Comshare's Web site at www.comshare.com. About Aberdeen Group Aberdeen Group is a leading IT market analysis and positioning services firm that helps information technology vendors establish leadership in emerging markets. Steeped in technology and armed with end-user field research, Aberdeen answers clients' critical business and technology questions in the context of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. and across the product life cycle. Founded in 1988, Aberdeen is headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , and has research divisions in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. ; Fort Collins, Colorado The City of Fort Collins, a home rule municipality situated on the Cache la Poudre River along the Colorado Front Range, is the county seat and most populous city in Larimer County, Colorado. ; and Amsterdam, the Netherlands. For PR Inquiries: PR@aberdeen.com or call (617) 854-5226 or (617) 854-5384. |
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