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Aberdeen Group Appoints e-Business Analyst in Europe; Netherlands-Based Analyst to Focus on European e-Business Issues.


Business/Technology Editors

AMSTERDAM, The Netherlands--(BUSINESS WIRE)--April 25, 2000

Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , an IT consulting and market strategy firm, today announced the appointment of an e-Business Research Director in Europe. Frances Howarth will manage Aberdeen's European e-Business practice from the firm's European headquarters in Hoofddorp, the Netherlands.

Howarth focuses on e-Supply Chain, e-Procurement, and e-Marketplace issues, as well as the e-Business applications of technologies specific to European markets. Howarth has over 12 years of business experience ranging from electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs.  to e-Business consulting for the European market. Prior to Aberdeen, she has worked for KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm)
KPMG Kaiser Permanente Medical Group
KPMG Keiner Prüft Mehr Genau (German)
KPMG Kommen Prüfen Meckern Gehen
, the Economist Intelligence Unit The Economist Intelligence Unit (EIU) is part of The Economist Group. It is a research and advisory company providing country, industry and management analysis worldwide and incorporates the former Business International Corporation, a U.S. , and in advertising.

"With a presence in Amsterdam, Aberdeen combines European business dynamics with a thorough understanding of the e-Business marketplace. This powerful combination will help our clients create, position, and sell their products and services with strategies that are sound from business and technological perspectives," said Tom Willmott, Aberdeen Group CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Since opening the European headquarters in September, Aberdeen has provided North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 clients with strategic consulting and customized research specifically targeted to their overseas endeavors. Additionally, Aberdeen has extended its services to European IT suppliers and IT managers seeking strategic information about both US and European competitive marketplaces.

Focusing on the European marketplace, Howarth will broaden Aberdeen's current e-Business practice. "Aberdeen is aggressively expanding its European research team in our core competencies of computing platforms, network services, carriers & telecommunications, IT services, and applications -- with an emphasis on Customer Relationship Management, Carrier and Enterprise Communications, and e-Business," said Peter Kastner, Executive Vice President and Chief Research Officer.

About Aberdeen

Founded in 1988, Aberdeen Group provides IT consulting and market strategy advice to the IT supplier community. Steeped in technology and armed with end-user field research, Aberdeen focuses on answering clients' critical business and technology questions in the context of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price.  and across the product life cycle. Headquartered in Boston, Massachusetts, Aberdeen Group has offices in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation).
Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e.
, and Amsterdam, the Netherlands. Aberdeen is located on the Web at www.aberdeen.com.

For more information please contact:

Andre Posthuma

Aberdeen Group Europe

Polarisavenue 53

P.O. Box 2030 Boston, MA 02108

2130 GE HOOFDDORP

The Netherlands

Phone: +31 (0)23 5685929

Fax: +31 (0)23 5685930

posthuma@aberdeen.com

Lorie Nall

Aberdeen Group

One Boston Place One Boston Place, also known as the Boston Company Building[1], is a 41-story office tower located in the Financial District of Boston, Massachusetts. With a height of 601 feet (183 meters), One Boston Place is the 4th-tallest building in the city.  

Boston, MA 02108

Phone: 617 854 5337

nall@aberdeen.com
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Publication:Business Wire
Date:Apr 25, 2000
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