Aberdeen Group Analyst Honored by CRM Magazine; Christopher Fletcher Selected as One of 'The 20 Most Influential People in CRM in the Past Year'.Business Editors/High-Tech Writers BOSTON--(BUSINESS WIRE)--Sept. 30, 2002 Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. today announced that Christopher Fletcher, a vice president and research director with the firm, has been named one of the "20 Most Influential People in Costumer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) in the Past Year," by CRM magazine. Fletcher, listed as "The Veteran" in the magazine, is considered a thought leader in the industry, responsible for helping to push the market forward. He was singled out for his vast experience in the CRM field. "I'm honored to be selected by CRM as one of the most influential people in my industry," said Fletcher. "I consider it to be one of the most dynamic and important markets in the IT realm today and take great pride in being chosen by the industry's leading publication and featured alongside some of the best in the business." Fletcher is a member of Aberdeen's CRM practice, which provides research and consulting on market strategy, communication, product positioning, and branding for established and emerging CRM technology suppliers. Recent research he has conducted has focused on Microsoft's entry into the CRM market with its MS CRM and related .NET and Passport technologies, as well as on the evolution of the call center and contact center industry. Fletcher, a resident of Needham, MA, holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the University of New Hampshire's Whittemore School of Business and Economics, and a Bachelor of Arts degree in Philosophy from the same institution. Aberdeen's CRM practice covers all facets of customer-facing CRM and e-Business applications, including sales automation Sales Automation - Sales Force Automation , sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , sales effectiveness systems, enterprise-focused hand-held devices and personal digital assistants, customer service and support, call centers and customer contact centers, marketing automation, field service, and help desk. About Aberdeen Founded in 1998, Aberdeen Group is a leading IT market analysis and positioning services firm that helps Information Technology vendors establish leadership in emerging markets. The firm provides IT market intelligence, positioning, and market acceleration services to established and start-up technology companies. Aberdeen's consultants provide up-to-the-minute global IT market insights in more than 25 IT market segments. Research practices focus on emerging market opportunities, market growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. , important industry trends, and customer buying patterns. The firm also helps clients to identify new market opportunities, enter those markets successfully, and accelerate the adoption of new technologies. Headquartered in Boston, Massachusetts, Aberdeen has research and consulting divisions in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. ; Fort Collins, Colorado The City of Fort Collins, a home rule municipality situated on the Cache la Poudre River along the Colorado Front Range, is the county seat and most populous city in Larimer County, Colorado. ; and Amsterdam, the Netherlands. Aberdeen is accessible via the Web at www.aberdeen.com. |
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