Aberdeen Group, KnowledgeStorm Announce Pact to Aid IT Purchase Decisions.High-Tech Writers ATLANTA & BOSTON--(BUSINESS WIRE)--Feb. 25, 2003 KnowledgeStorm's Half-Million Monthly Visitors Will Get Specialized Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. Research While Tens of Thousands of Aberdeen Site Visitors and Clients Will Gain Access to Industry's Top Technology Solutions Directory At a time when every information technology (IT) dollar counts, it is critical for IT buyers to have access to the detailed intelligence they need to make informed purchase decisions. KnowledgeStorm, the industry's top provider of IT product, service and market information, and Aberdeen Group, a leading market research and consulting services firm, today announced a strategic partnership to provide their respective users with high value content and tools aimed at reducing the risks associated with critical technology buying decisions. Aberdeen is known for its thought-leading research and analysis on key business process and technology segments including Supply Chain Management (SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. ), Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and Security. The firm recently debuted the Aberdeen Enterprise Network, a network of online communities for specific enterprise and technology segments. The initial Aberdeen Enterprise Network communities, Supply Chain Access (www.supplychainaccess.com) and CRM Access (www.crmaccess.com) already draw tens of thousands of loyal visitors, including a core membership of qualified supply chain, sales and marketing executives. "KnowledgeStorm and Aberdeen Group are a natural fit," said Tim Minahan, vice president of Supply Chain Research for Aberdeen Group. "Enterprises and technology providers look to Aberdeen for in-depth research and advice to aid their technology strategies and purchase decisions. KnowledgeStorm complements this core research with a comprehensive IT products and services directory enterprises can use to identify and evaluate solution providers that can help execute their technology strategies." Over time, each of Aberdeen's community sites will have its own customized directory. Co-branded by Aberdeen and KnowledgeStorm, the directories will offer segment-specific IT solution profiles across the full spectrum of software and services. For example, www.crmaccess.com's directory will be categorized cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat by the taxonomy taxonomy: see classification. taxonomy In biology, the classification of organisms into a hierarchy of groupings, from the general to the particular, that reflect evolutionary and usually morphological relationships: kingdom, phylum, class, order, and terms associated with Customer Relationship Management. KnowledgeStorm leads the industry with its authoritative information on more than 22,000 IT products and services. As a tech-marketing vehicle, the company regularly delivers more than five times the number of actionable leads compared to traditional marketing methods, and also delivers KnowledgeStorm's high marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. . "Forget tradeshow booth frenzies and t-shirts, marketing has shifted to a business of accountability. Marketers are expected to deliver ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , leads and measurable results. Meanwhile the pressure is on IT buyers to avert any mistakes in their IT purchase decisions--talk about today's career-ender," said Jeff Ramminger, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition of Products, Technology and Marketing for KnowledgeStorm. "With little time and less budget, IT buyers who may or may not have 'IT' in their title need access to all information possible. With KnowledgeStorm and Aberdeen partnering, our visitors can continue to make 'apple-to-apple' comparisons of IT solutions, while at the same time delving deep into Aberdeen's strategic and specific research." The partnership is expected to deliver increased revenue for both parties, while current clients of each can expect preferred status when doing business with KnowledgeStorm or Aberdeen Group. This is the first of its kind relationship between KnowledgeStorm and the technology analyst community. Further details about the agreement were not disclosed. About Aberdeen Group Founded in 1988, Aberdeen Group is a leading IT market analysis and positioning services firm that helps Information Technology vendors establish leadership in emerging markets. The firm provides IT market intelligence, positioning and market acceleration services See Web page acceleration. to established and start-up technology companies. Aberdeen also provides unique market research, intelligence and advice to aid enterprises in aligning their business and technology strategies. Aberdeen's consultants provide up-to-the-minute global IT market insights in more than 25 IT market segments. Research practices focus on emerging market opportunities, market growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. , important industry trends and customer buying patterns. The firm also helps clients to identify new market opportunities, enter those markets successfully and accelerate the adoption of new technologies. Headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , Aberdeen has research and consulting divisions in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. ; Fort Collins, Colorado The City of Fort Collins, a home rule municipality situated on the Cache la Poudre River along the Colorado Front Range, is the county seat and most populous city in Larimer County, Colorado. ; and Amsterdam, the Netherlands. About KnowledgeStorm KnowledgeStorm is a leading provider of Information Technology (IT) product, service and market information on over 22,000 IT solutions. This information is available at KnowledgeStorm.com and through syndication partners including Yahoo!, Hoover's, Aberdeen Group, InfoWorld, Fastcompany.com, Inc.com, and DevX. KnowledgeStorm hosts custom partner marketplaces for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Oracle and others. KnowledgeStorm delivers value to IT buyers and providers by simplifying and accelerating the IT buying cycle. KnowledgeStorm has achieved 39% average quarter-to-quarter revenue growth for the last four quarters in its core business alone. knowledgestorm.com KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc. |
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