Aberdeen Evaluates Microsoft .NET and Passport Products; Will the Rules of CRM Change?Business/Technology Editors BOSTON--(BUSINESS WIRE)--Nov. 26, 2001 In a recently released Viewpoint, Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , a leading market analysis and positioning services firm, stated that Microsoft will be entering the Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) market through its Passport and .NET technologies, and that the presence of Microsoft could mean significant changes are ahead for the CRM industry. "Microsoft is redefining the entire CRM and e-Business market, and it is happening faster than most companies recognize," said Christopher Fletcher, Vice President and Managing Director of Aberdeen Group's CRM practice. "Microsoft's strategy, built around its .NET, Passport, and .NET My Services See .NET My Services. (formerly known as Hailstorm See .NET My Services. ) technology, will fundamentally change the CRM industry. Passport and .NET have the potential to threaten the positions of most, if not all, of today's established CRM suppliers." The Aberdeen Viewpoint, entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Microsoft: Changing the Face of CRM," examines why Microsoft's quiet but inexorable entry into the CRM and business applications markets through Passport and .NET will ultimately change the rules of not only the CRM market, but the rules of the entire business applications and services market. Software vendors, systems integrators An individual or organization that builds systems from a variety of diverse components. With increasing complexity of technology, more customers want complete solutions to information problems, requiring hardware, software and networking expertise in a multivendor environment. , suppliers of enterprise infrastructure platforms, and investors will all be impacted by Microsoft's strategies, and they need to make conscious and informed decisions about whether to compete with -- or partner with -- Microsoft in this arena. Aberdeen research indicates that Microsoft's entry into CRM and the business applications market represents both a significant threat and -- for some companies -- a significant opportunity. To read this Viewpoint, click here http://www.aberdeen.com/ab_company/hottopics/microsoft_crm/default.htm. |
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