Aberdeen Announces Startup Advantage Program; Market Analysis and Positioning Services Enable Emerging Companies to Succeed in Changing Markets.Business/Technology Editors BOSTON--(BUSINESS WIRE)--March 15, 2001 Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. today announced the Aberdeen Startup Advantage Program, targeted at emerging technology suppliers who want to gain a strategic advantage in today's changing markets. The program consists of market analysis reports and strategic consulting services that rapidly identify market trends and opportunities, create a strategic position, and accelerate market entry. Aberdeen is an advocate for emerging markets and has designed its services to help technology suppliers to achieve maximum impact. With coverage of several technology markets - Carrier and Enterprise Communications, Enterprise Business Applications, IT and Network Services, Platforms, Service Providers, and Energy - Aberdeen is able to apply its Startup Advantage Program to a wide audience. "New companies face rapid changes in technologies and market conditions," says Tom Willmott, Aberdeen president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , "Our new program gives them an edge, enabling them to successfully leverage the resources gained through private equity placements." The Aberdeen Startup Advantage Program consists of three phases: 1. Identification of specific emerging market opportunities, market growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. , important industry trends, and customer buying patterns. 2. Positioning of client companies and products for success, competitive differentiation, customized market research, and creation of practical go-to-market strategies. 3. Market acceleration services See Web page acceleration. to communicate key positioning messages, train field and channel sales organizations, and educate clients' internal and external audiences about key positioning messages. "These services are critical for emerging technology companies to succeed in fast-changing technology markets," says Willmott. "Traditional analyst firms offer primarily generic research to end-users. The Aberdeen Startup Advantage Program is unique in combining market analysis with positioning services customized to the needs of suppliers." For more information about Aberdeen's Startup Advantage Program, contact Michael Sikillian, Director of Product Marketing at msikillian@aberdeen.com or (617) 854-5346. About Aberdeen Aberdeen Group is a leading market analysis and positioning services firm that helps Information Technology vendors establish leadership in emerging markets. Steeped in technology and armed with end-user field research, Aberdeen answers clients' critical business and technology questions in the context of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. and across the product life cycle. Founded in 1988, Aberdeen is headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , and has research divisions in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. ; Fort Collins, Colorado The City of Fort Collins, a home rule municipality situated on the Cache la Poudre River along the Colorado Front Range, is the county seat and most populous city in Larimer County, Colorado. ; and Amsterdam, the Netherlands. Aberdeen is accessible via the Web at www.aberdeen.com. |
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