Aberdeen Announces 'What Works' CRM Implementation Awards.Business Editors/High-Tech Writers BOSTON--(BUSINESS WIRE)--April 4, 2003 New Research Report Examines the Ten Most Significant Customer Relationship Management Implementations of the Past Year In a report released today, Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , a leading market analysis and positioning services firm, announced its selection of the top ten customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) implementations of 2003. Each award is backed by a case study that details the CRM supplier, the customer, and the implementation strategy. In researching the report, What Works: Ten Significant CRM Implementations 2003, Aberdeen canvassed CRM industry vendors to identify their most significant implementations over the past year. "Return on investment continues to be a major theme in the CRM industry and 2002 was no exception. We wanted to identify cases where implementations succeeded and where the customer could point to a return they received from the implementation," said Denis Denis, king of Portugal: see Diniz. Pombriant, Aberdeen CRM research vice president and the primary author of the report. "In this year's report, we've also added a good deal of information about CRM spending intentions and customer satisfaction data." Aberdeen's report takes a case study approach to providing that information. The report provides examples of excellence in CRM implementations without regard to conventional vendor-oriented yardsticks such as size, market share, or the SIC code of the end-user customer. The resulting report highlights a mosaic of different industries, companies, vendors, business problems, and solution approaches. The end-user organizations (with the enabling-technology vendors) profiled in this report include: -- Newell Rubbermaid “Rubbermaid” redirects here. For the Marvel comics character, see Rubbermaid (comics). Newell Rubbermaid (NYSE: NWL) is a global marketer of consumer and commercial products, including such well-known brands as Rubbermaid food storage, home organization, and refuse (Art Technology Group) -- Cable & Wireless (ChannelWave Software, Inc.) -- Arizona Dept. of Transportation (FrontRange Solutions This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. ) -- Beazer Homes USA This article documents an lawsuit. Information may change rapidly as the suit progresses. . Beazer Homes USA (NYSE: BZH) is a Fortune 500 American homebuilding company based in Atlanta, Georgia. , Inc. (Online Insight, Inc.) -- PepsiAmericas (PeopleSoft, Inc.) -- Engage, Inc. (Salesforce.com) -- Avnet (SalesLogix) -- Sovereign Bank (Salesnet) -- Boehringer Ingelheim (Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Inc.) -- Hitachi, Ltd. (Selectica, Inc.) The report is available for free download at www.aberdeen.com or by following this link: www.aberdeen.com/ab_company/hottopics/whatworkscrm2003/default.htm For more information about What Works: Ten Significant CRM Implementations 2003, visit our Web site or call (800) 577-7891. About Aberdeen Founded in 1988, Aberdeen Group is a leading IT market analysis and positioning services firm that helps Information Technology vendors establish leadership in emerging markets. The firm provides IT market intelligence, positioning, and market acceleration services See Web page acceleration. to established and start-up technology companies. Aberdeen's consultants provide up-to-the-minute global IT market insights in more than 25 IT market segments. Research practices focus on emerging market opportunities, market growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. , important industry trends, and customer buying patterns. The firm also helps clients to identify new market opportunities, enter those markets successfully, and accelerate the adoption of new technologies. Headquartered in Boston, Massachusetts, Aberdeen has research and consulting divisions in Palo Alto, CA and Fort Collins, CO. Aberdeen is accessible via the Web at www.aberdeen.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion