Abercrombie & Fitch Selects CommercialWare's Multi-Channel Commerce Solution.Business/Technology Editors NATICK, Mass.--(BUSINESS WIRE)--May 7, 2001 Abercrombie Kids abercrombie kids, or in the advertised form, abercrombie, is a children's version of the Abercrombie & Fitch "Casual Luxury" retailer. The famous moose is abercrombie and Abercrombie and Fitch's logo. Most of its apparel has the logo. to Use CommercialWare's retail.dot.commerce to Control Inventory, Forecast Customer Spending and Achieve Superior Customer Service CommercialWare, Inc., a leading provider of commerce infrastructure software, today announced that Abercrombie & Fitch has selected CommercialWare's retail.dot.commerce software suite to create a closer relationship with customers of its "abercrombie" line, marketed as a lifestyle brand for kids ages seven to 14. Abercrombie & Fitch, a retailer that for more than a century has prided itself on delivering quality, service and innovation, plans to use CommercialWare's technology to create a completely customer-centric operation by enhancing customer service and gaining a better understanding of its customers' shopping patterns and preferences across multiple shopping channels Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts. Home shopping pioneers:
"Our business is growing and, as we become a larger company, we didn't want to lose the close relationship we have with our customers, but wanted instead to enhance it. We reviewed a number of software solutions and chose CommercialWare because of their extensive multi-channel retail expertise and understanding of our business model," said Tom Lennox Thomas "Tom" Lennox is a fictional character from the television series 24, played by Peter MacNicol. He first appeared in the first episode of 24's 6th season, where he plays the White House Chief of Staff of President Wayne Palmer. , Manager of Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . "With CommercialWare's solution, we can better control inventory, improve customer service and analyze shopping preferences to ultimately better know and service our customers." Abercrombie & Fitch currently conducts a significant portion of its order volume through its e-commerce site and is planning for future growth in its direct-to-consumer sales. As a result, instilling in·still also in·stil tr.v. in·stilled, in·still·ing, in·stills also in·stils 1. To introduce by gradual, persistent efforts; implant: "Morality . . . best practices in customer satisfaction and streamlined operational efficiencies, key to Abercrombie & Fitch's growth and success, were key drivers behind the company's technology choice. The customer-centric view achievable through a centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. call center and enhanced visibility into the supply chain will enable Abercrombie & Fitch to increase revenue opportunities through heightened customer service and support. Analytical information aggregated through CommercialWare's analytics.dot.commerce application will enable a more rounded view of customer spending and sharpen sharp·en tr. & intr.v. sharp·ened, sharp·en·ing, sharp·ens To make or become sharp or sharper. sharp targeted sales and marketing activities. Abercrombie & Fitch plans to go live with CommercialWare's software this summer. "We are extremely excited to provide Abercrombie & Fitch with a comprehensive solution for their online and offline commerce needs," said Donny Askin, chairman and founder of CommercialWare. "We are proud to supply a retailer that has such a long, successful history with the tools they need to achieve continued success in the Internet age. Our goal is achieved when we can enable retailers like Abercrombie & Fitch to conduct true multi-channel commerce, aid them in reaching their customer satisfaction goals, and further strengthen their brand." retail.dot.commerce provides retailers with a fully integrated retail commerce solution for multiple channels, including Web, point-of-sale, kiosk, and call centers. CommercialWare's solution contains order management, customer service, inventory management and fulfillment components. Utilizing analytics.dot.commerce, retailers can access business critical analytics allowing for more informed business decisions in personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. one-to-one marketing, pricing, promotions, and up-sell and cross-sell opportunities. Through CommercialWare's integration-friendly architecture, Abercrombie & Fitch is able to utilize leading Commerce Server technologies to create a Web storefront with seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. with the operational processes. CommercialWare also provides scalability for future growth, minimized customization needs and easy integration with Abercrombie & Fitch's current systems. About CommercialWare CommercialWare is the world's leading provider of commerce infrastructure software for multi-channel retailers. CommercialWare's retail.dot.commerce and collaborate.dot.commerce suites enable retailers to interact and transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting with, and service their customers across multiple channels, ensuring high levels of customer satisfaction and loyalty. The product suites seamlessly link all aspects of the transaction lifecycle - from customer-facing activities like marketing, order entry, and customer service, to operational activities like order management, fulfillment, reverse logistics This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , and supply chain collaboration. CommercialWare powers retail commerce for more than 80 leading retail brands, including Saks Fifth Avenue Saks Fifth Avenue is a chain of upscale American department stores that is owned and operated by Saks Fifth Avenue Enterprises (SFAE), a subsidiary of Saks Incorporated. It competes in the elite luxury department store market with Neiman Marcus, Bergdorf Goodman and Barneys New , Target, Disney, Starbucks, Brooks Brothers Brooks Brothers is the oldest surviving men's clothier in the United States, founded in 1818. The privately owned company is owned by Retail Brand Alliance, a spinoff of Luxottica, and is headquartered on Madison Avenue in New York City. , J. Jill, Ritz Camera, JoS A. Bank, and Patagonia. For more information, visit CommercialWare at http://www.commercialware.com/ |
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