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Abelson Group Launches Mobile Marketing Practice, Adds Four Clients; Leading innovators in the mobile content and marketing sectors choose Abelson Group to help improve the mobile user experience.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Abelson Group, Inc., a premier communications and marketing firm specializing in the telecommunications and technology industries, today announced the launch of MobilePR, a new public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  practice dedicated solely to emerging companies in the mobile marketing, content and infrastructure markets. The practice will offer rigorous programs designed to help start-ups and established companies achieve optimal market positioning, extensive market visibility and momentum and executive thought leadership. The company also announced the addition of mPortal, Neven Vision, Sonim Technologies and Telescope to its roster of emerging companies served by MobilePR.

"The mobile content and marketing sector is exploding, both in consumer demand and in market innovation," said Abelson Group CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Jennifer Abelson. "Everything is going mobile - from major retail stores and TV stations to music, celebrities, Internet applications and purchasing decisions. We identified a unique market opportunity for highly specialized PR and marketing expertise in mobile and launched mobilePR to address everything from mobile messaging and infrastructure to mobile content creation, discovery, search and mobile commerce. As a result, we are experiencing tremendous growth, attracting some of the most innovative and aggressive companies in the mobile content and wireless applications markets."

New Clients:

--mPortal (Vienna, VA): A leading enabler of mobile content and applications

--Neven Vision (Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , CA): A leading provider of mobile visual search and commerce solutions

--Sonim Technologies (San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , CA): A leading developer of Voice Over IP (VoIP) applications, including Push-to-Talk

--Telescope (Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA): A leading provider of mobile and interactive TV solutions

"For the first time in 10 years, I found a communications partner that truly understands our business, how to clearly articulate our message and how best to leverage our strengths into great media results," said Bob Plaschke, CEO of Sonim Technologies. "Abelson Group has already had us featured on CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
, profiled in several important industry publications and speaking at conferences around the world."

About Abelson Group, Inc.

Abelson Group, Inc., is a premier marketing and communications advisory firm dedicated to promoting innovation and growth in the telecommunications, utility and technology sectors. The company provides insight, innovation and impact to organizations that want to build mindshare, increase stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property.  value and establish market leadership. Leveraging extensive relationships and deep industry expertise, Abelson Group delivers the bottom-line results businesses care about most. For more information please visit http://www.abelsongroup.com or email info@abelsongroup.com.
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Publication:Business Wire
Date:Apr 24, 2006
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