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Abelson Group Launches Integrated Communications Firm for Telecommunications and Technology Companies.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Firm Opens New York Office with Five Clients, Led by Industry Expert Jennifer Abelson

Abelson Group, Inc., a premier marketing and communications advisory firm specializing in the telecommunications and technology industries, announced today the addition of five new clients and the opening of its New York office. The firm was launched to address the growing need for an integrated consulting approach to help companies build mindshare, increase stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property.  value and establish market leadership.

Founded in 2003, Abelson Group provides a unique approach to delivering integrated communications services, combining deep industry knowledge and senior-level expertise with strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , creative development and superior writing skills. With a specialty in corporate, crisis, product and financial communications, Abelson Group designs its programs to generate measurable results for clients in a way that supports today's changing business and financial landscape.

"We've found that today's market of highly innovative and influential emerging companies requires a different level of service, utilizing a strong consultative approach," said Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Jennifer Abelson. "Our clients are very dynamic and want to establish mindshare, generate market momentum and increase shareholder value on a consistent basis."

Abelson Group New Clients Announced Today:

--Convedia Corporation - Based in Vancouver, BC, Convedia is a leading supplier of next-generation IP media servers

--mBlox - Based in Sunnyvale, Calif., mBlox is the premier service provider of mobile messaging infrastructure

--Telic Communications - Based in Morristown, NJ, Telic telic (tel´ik),
adj (teleologic), assigning purpose to functions as if they were provided by a creative planner.
 is a provider of managed Voice over Internet Protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
 (VoIP) solutions

--Ubiquity Software - Based in Redwood City Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif., Ubiquity Ubiquity
See also Omnipresence.



Burma-Shave

their signs seen as “verses of the wayside throughout America.” [Am. Commerce and Folklore: Misc.
 is a leading provider of SIP-based communications software (communications, software) communications software - Application programs, operating system components, and probably firmware, forming part of a communication system. These different software components might be classified according to the functions within the Open Systems  

--Warwick Valley Telephone Company - Based in Warwick, NY, Warwick Valley Telephone (Nasdaq: WWVY) provides local, toll, cellular, Internet, video and other communications services

"The Abelson Group team clearly delivers value to mBlox because they understand our market, own close relationships with key analysts and reporters, are highly responsive to our needs and understand the challenges and opportunities we face," said Jay Emmet, President of Americas at mBlox. "Two weeks after we hired them, Abelson Group was able to set up a comprehensive launch campaign around a major industry event, successfully introducing mBlox into the US market, establishing us as market leader and creating significant market momentum through major broadcast and print news outlets. Our partnership helps us build consistent mindshare and momentum to drive our continued success in the US."

Abelson Group serves as a natural extension of the in-house public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and marketing teams, providing a closer, more valuable partnership and adding breadth to both planned and spontaneous programs. With a seasoned staff of industry experts, the firm is geared towards assisting C-level executives in their efforts to plan and prepare for corporate crises, shareholder communications and day-to-day internal and external communications.

"We were searching for a PR partner we can trust; one who understands our business and isn't afraid to roll up their sleeves and work hard to garner mindshare in a complex marketplace," said Jeff Liebl, Vice President of Ubiquity Software. "Over the past year, Abelson Group has served as a virtual extension of our marketing team, helping to kick start our wireless and VoIP strategies by successfully driving market momentum and visibility in the US and Europe. We know we've done a good job when our partners, customers and even competitors approach us to compliment our heightened visibility in the marketplace."

New York Presence

Abelson Group maintains a New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 Metro presence with its main office in Long Island and a satellite office in New Jersey. Abelson has taken a conservative approach to launching Abelson Group as an incorporated firm to keep overhead expenses down and maintain reasonable costs. Some tactics have included taking advantage of a virtual office strategy while evaluating real estate options in the future. The company can be reached by telephone at 631-462-0003, by fax at 631-462-1113 or via the Web at www.abelsongroup.com.

About the Founder

Jennifer Abelson has a distinguished career in the telecommunications and technology industries with deep expertise building strong brands, shareholder value and results-driven marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  programs. As Chief Executive Officer of Abelson Group, she is responsible for defining vision and value, cultivating strategic relationships with stakeholders Stakeholders

All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government.
 and influencers and developing market strategies that fuel growth and significant visibility for clients.

Previously, Abelson served as vice president of marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  for ORCOM, where she transformed the firm from a legacy Customer Information System (CIS Cis (sĭs), same as Kish (1.)


(1) (CompuServe Information Service) See CompuServe.

(2) (Card Information S
) software company to an acclaimed, market leader in customer care and billing services. She also served as vice president of public relations for FitzGerald Communications, where she provided corporate, product, crisis and executive communications strategies for clients including PriceWaterhouse Coopers Consulting, USinternetworking, Eureka Broadband and others.

About Abelson Group, Inc.

Abelson Group, Inc., is a premier marketing and communications advisory firm dedicated to promoting innovation and growth in the telecommunications, utility and technology sectors. The company provides insight, innovation and impact to organizations that want to build mindshare, increase stakeholder value and establish market leadership. Leveraging extensive relationships and deep industry expertise, Abelson Group delivers the bottom-line results businesses care about most. For more information please visit http://www.abelsongroup.com or email info@abelsongroup.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 22, 2004
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