Abazias is Hot: Enhanced Website Features Paris Hilton Fashion Watches; Expanded Jewelry and Watch Offerings Increase Wingspan in Marketplace.

GAINESVILLE, Fla. -- As a part of the successful redesign and launch of their website, Abazias (OTCBB:ABZS) has unveiled an expanded selection of watches and non-engagement jewelry highlighted by the ready-to-wear watch line by Paris Hilton, named simply "Paris Hilton." Available though only a select number of online dealers, the Paris Hilton watch ranges from $138-$230. Abazias maximized their existing relationship with the Paris Hilton brand to offer not only the Limited Edition watches that feature a retail price upwards of $100,000 but also the "Paris Hilton" line, to attract a wider range of shoppers.

"Abazias has identified the Paris Hilton brand as iconic with an international appeal," states Oscar Rodriguez, CEO of Abazias. "We have strategically aligned ourselves with a partner who is on the pulse of pop culture and now we can effectively reach the lucrative 'accessory' shopper. We are expanding our demographic, online offerings and presence in the marketplace."

After several profitable quarters, Abazias reinvested into the operational infrastructure of the company and launched a newly redesigned website. This initial version of the new site features a more refined style and enhanced functionality. The new site offers a variety of new features, designed with customers in mind. The launch of the beta site introduces a personal shopper, the first in the industry; a comprehensive and easy-to-use ring builder and the elaborate, enhanced diamond education section.

Abazias.com has created a strong customer following based on customer service and site innovations that let shoppers create their own jewelry. In addition to delivering quality diamonds at wholesale prices, Abazias.com is also a full-service jeweler offering a large selection of settings for stones purchased.

Abazias.com showcases over 80,000 diamonds, valued at over $350 million on its site at www.abazias.com. Most of Abazias.com's diamonds are GIA, AGS or EGL certified. Abazias.com offers the "Couples Diamond(R)" which is required to meet even higher standards for cut, clarity and dimensions. Abazias.com is also a full-service jeweler offering a large selection of settings for stones purchased. For more information about Abazias.com, visit the Company's website at www.abazias.com.

This press release may contain statements (such as projections regarding future performance) that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to those detailed from time to time in the Company's filings with the Securities and Exchange Commission.