Abacus Direct Survives Tough Scrutiny by Forbes Magazine to Top "200 Best Small Companies" List for Second Straight Year.WESTMINSTER, CO.--(BUSINESS WIRE)--Nov. 2, 1998-- -- Profitability of 100+ Five-Year Average Return on Investment is One of Many Outstanding Factors for Selection -- For the second straight year, Abacus Direct Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ABDR ABDR Aircraft Battle Damage Repair ABDR Army Battle Damage Repair ABDR Airfield Battle Damage Repair ABDR Air Battle Damage Report ABDR Aircraft Battle Damage Report ), the nation's leading information technology management and data modeling company, ranked among the top three companies in Forbes magazine's annual ranking of "200 Best Small Companies" in America. Based on what Forbes calls the "toughest screening process since we began our annual ranking 20 years ago", Abacus' triple-digit, five-year average return on equity of 100+ far exceeded its closest overall competitors in the top 15 ranking. For the first time, Forbes included sales growth and earnings per share in their criteria, in addition to return on equity, in order to provide an improved benchmark for predicting which companies are capable of sustained growth. The magazine further analyzed earnings to eliminate companies with good earnings but poor cash flow, took financial analysts' two-year predictions for earnings into account and investigated each company's financial documentation and general literature to uncover information that might affect future earnings. Abacus withstood this rigid criteria to reach the #3 position on the 1998 list, showing a 47% return on equity and 65% increase in sales in the last twelve months with an impressive zero debt-to-equity ratio debt-to-equity ratio The relationship between long-term funds provided by creditors and funds provided by owners. A firm's debt-to-equity ratio is calculated by dividing long-term debt by owners' equity. Both items are shown on the balance sheet. . "Through the sophisticated use of state-of-the-art technologies and modeling techniques, Abacus' outstanding ability to synthesize vast amounts of data into valuable insights about individual consumer buying behaviors has proven itself to be an important marketing tool for our age," said Tony White, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Abacus Direct Corp. "We could not be more delighted to have that importance acknowledged by Forbes with our continued top ranking in this prestigious list." Abacus Direct Corporation is the leading provider of information products and behavioral marketing See behavioral targeting. research services to the direct marketing industry. Abacus has created the Abacus Alliance, the nation's largest proprietary database of consumer catalog buying Noun 1. catalog buying - buying goods to be shipped through the mail mail-order buying buying, purchasing - the act of buying; "buying and selling fill their days"; "shrewd purchasing requires considerable knowledge" behavior used for target marketing purposes. Founded in 1990, Abacus Direct Corporation is headquartered in Westminster, Colorado with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Atlanta, San Francisco and Chicago. |
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