Abacus Direct Expands Its Executive Management Team.

WESTMINSTER, CO--(BUSINESS WIRE)--Oct. 27, 1998--Abacus Direct Corporation (NASDAQ: ABDR) today announced a new operating structure to position the Company for future growth. Abacus continues to grow its consumer catalog revenues rapidly while simultaneously entering new areas of direct marketing. At the same time, Abacus continues to find additional opportunities outside its existing business as evidenced by its recently announced European joint venture. To take advantage of these potential opportunities, Abacus is assigning a senior operating executive to head its existing domestic business which includes consumer catalogs, retail, business to business catalogs, financial services, telecommunications, publishing and fund raising, and a senior operating executive to head its international efforts as well as the Company's entry into new markets.

As part of this structure, Chris Dice has joined the Company effective October 26, 1998 and will assume operating responsibility for the Company's existing domestic business as President and Chief Operating Officer of Abacus Direct Corporation. Dan Snyder, who has been with the Company since 1995, will assume operating responsibility for its international joint venture and Abacus' entry into new markets as President - New Markets and Chairman of Abacus Europe. Both executives will report directly to Tony White, Chairman and CEO of Abacus.

Commenting on the new structure, Tony White said, "We are fortunate to have two outstanding talents responsible for growing our business into the future. New to the Company, Chris brings 27 years of experience in information systems and profit center management that will be essential in growing our already successful business. Dan has been a key player in the success of Abacus since joining the Company three years ago and has demonstrated a strong ability to grow our business rapidly. He has had a long and distinguished career in direct marketing. I look to Chris to continue the success of our current business model and to Dan to develop our newly formed international joint venture and the development of new markets to the Company."

Prior to joining Abacus, Dice was President of Imagesoft Technologies, a Fiserv company specializing in image and document management technology. From 1985 to 1995, he was a senior executive at First Financial Management Corporation overseeing various operating units. From 1979 to 1985, Dice was with Storage Technology Corporation as manager of international systems. Previously, he held several information technology management positions.

Snyder has been President and Chief Operating Officer of Abacus Direct Corporation since 1995. From 1990 to 1995, he was with Providian Corporation as President of its National Home Life Insurance unit and Sr. Vice President and General Manager of its Accident and Health Insurance unit. Previously, Snyder was with Equifax, Inc. in various capacities, most recently as Vice President of its Marketing Services subsidiary.

Abacus Direct Corporation is the leading provider of information products and behavioral marketing research services to the direct marketing industry. Abacus has created the Abacus Alliance, the nation's largest proprietary database of consumer catalog buying behavior used for target marketing purposes. Founded in 1990, Abacus Direct Corporation is headquartered in Westminster, Colorado and has offices in New York, Atlanta, San Francisco and Chicago.

This news release contains forward-looking statements that involve risks and uncertainties, including the reception of new products and technologies, the increase in product sales, the success of the Company's new initiatives. The Company's actual results could differ materially from those discussed in such forward-looking statements based on a variety of factors including, but not limited to, the actions of current and potential new competitors, changes in technology, the seasonality and cyclical nature of the industry, changes in postal rates and paper prices, adoption of new laws and regulations, the nature and amount of the Company's revenues and expenses, and overall economic conditions. Other risks are reflected in the Company's filings with the Securities and Exchange Commission.