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Abacus Direct Corp. files registration statement for initial public offering.


WESTMINSTER, Colo.--(BUSINESS WIRE)--Aug. 7, 1996--Abacus Direct Corp. ("Abacus" or the "company"; proposed NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 National Market Symbol ABDR ABDR Aircraft Battle Damage Repair
ABDR Army Battle Damage Repair
ABDR Airfield Battle Damage Repair
ABDR Air Battle Damage Report
ABDR Aircraft Battle Damage Report
) announced the filing of a registration statement with the Securities and Exchange Commission in connection with an initial public offering of 5,068,000 shares of its common stock.

Of the 5,068,000 shares being offered, 454,545 are being offered by Abacus and 4,613,455 are being offered by selling stockholders. The offering is being managed by an underwriting group led by Robertson, Stephens & Co. LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, Hambrecht & Quist LLC, and William Blair
People:
  • William M. Blair, investment banker from Chicago
  • William J. L. Blair, Tony Blair's brother
  • William W. Blair (1828–1896), leader in the Reorganized Church of Jesus Christ of Latter Day Saints (RLDS Church)
 and Co., LLC.

Abacus Direct Corp., is a leading provider of information products and marketing research services to the direct marketing industry, and in particular the catalog industry. Abacus has created a comprehensive database which includes consumer purchasing data from over 600 merchandise catalogs. Abacus uses this proprietary database and its advanced statistical modeling technology to provide direct marketers with information and analysis which allows direct marketers to increase response rates and profits from their marketing campaigns.

A preliminary prospectus Preliminary Prospectus

A first draft registration statement filed by a firm prior to proceeding with an initial public offering of securities. The document, filed with the Securities & Exchange Commission, is intended to provide pertinent information to prospective shareholders
 relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 these securities, when available, may be obtained from Robertson, Stephens & Co. LLC, at 555 California St., Suite 2600, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif. 94104, 415/781-9700; Hambrecht & Quist LLC, at One Bush St., San Francisco, Calif. 94104, 415/576-3300 or William Blair and Co. LLC, at 222 W. Adams St., Chicago, Ill. 60606, 312/236-1600.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.

CONTACT: Abacus Direct Corp.

Tony White, 303/657-2800
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 7, 1996
Words:334
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