Abacus' Spring 2001 Catalog Industry Trend Report Announces Consumer Catalog Expenditure Declined in 2000, But Grew 8% in Dollar Spending From 1998 to 2000.Business/Technology Editors BROOMFIELD Broomfield can be: In the United Kingdom:
Female Apparel, Gifts And Home Items Revealed Strongest Dollar Sales Abacus, a division of DoubleClick For the computer term, see double-click. DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc. Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), the leading information and research provider to the direct-marketing industry, has released its Spring 2001 Catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. Industry Trend Report, announcing that consumer catalog spending declined by 4-5% from 1999 to 2000. At the same time, the Trend Report found that on an annualized annualized Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared. rate there was an 8% growth in dollar spending within the consumer catalog market from 1998 to 2000. The Report is published twice a year by Abacus Market Research for the benefit of its Alliance members. Across purchase categories, women's apparel, gifts and home items saw the strongest sales with low-ticket low-tick·et adj. Informal Fairly inexpensive: low-ticket merchandise. apparel leading the way with over 15% in household penetration. Furthermore, vitamins, beer, wine and coffee showed the highest purchase frequency for products requiring replenishments with 2.5 orders per household compared with books with 1.9 orders. "The data in this report allows us to come to the conclusion that the drop-off we noted in 2000, particularly the 10% decline from the previous holiday season, was most likely influenced by the macroeconomic mac·ro·ec·o·nom·ics n. (used with a sing. verb) The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors. factors of declining consumer confidence and declining wealth from investments," said Brian Rainey, Senior Vice President and General Manager of Abacus. "Although catalog expenditure declined in 2000, women's apparel for example (high and low ticket items combined), grew at approximately 9% in 2000. With the level of depth that the Report provides, marketers can greatly benefit in terms of making improved strategic decisions that can help elevate el·e·vate tr.v. ele·vat·ed, ele·vat·ing, ele·vates 1. To move (something) to a higher place or position from a lower one; lift. 2. To increase the amplitude, intensity, or volume of. 3. the entire industry." The Trend Report focuses on four specific areas and is compiled from the Abacus Alliance database consisting of transactional information from 90 million U.S. households. First, the research provides data on the overall market size and growth in terms of dollar spending, transactions and households. Secondly, three-year trend information is provided, including monthly seasonal purchase trends. Thirdly, customers' buying behavior across merchandise categories was analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. . Finally, the demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want of catalog buyers and best buyers was analyzed to better understand the customer base. Further key findings indicate: -- Early Spring (March-April) was found to be a particularly strong purchasing period. -- The time period from August to September has shown the highest average order size in the last three years. -- Average order size consistently drops in November, the month with the highest household penetration, transactions and dollar sales. This may indicate that households spend less per order for gifts than for personal purchases. -- The median household purchasing from catalogs is 46-55, makes $50-75,000 per year, has a home value of $100-149,000 and has been at their residence for 6-14 years. The primary purchaser is female in 67% of households. -- Consumers purchase a broad range of products via catalog - from specialty foods to audio/video equipment, and from low-ticket collectibles ($43/order) to high-end travel packages ($750/order). "The Trend Report reveals significant data on both household expenditure, frequency of purchase and average order size across a wide array of merchandise categories. The data interpretation and analysis can help catalogers evaluate who their target audience is and how they can target them most efficiently as well as understand other areas where their customers are spending," continued Rainey. The Spring 2001 Trend Report's comprehensive study reported across 80+ merchandise categories and 1,800 unique transactional databases from the Abacus Alliance. Analyzing year-over-year purchasing behavior, the Report is used as a strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. tool by the catalog industry, which can compare their own business trends to industry benchmarks to identify new opportunities. The Abacus Catalog Industry Trend Report is different from any other source of information because the results are based on actual historical catalog buying Noun 1. catalog buying - buying goods to be shipped through the mail mail-order buying buying, purchasing - the act of buying; "buying and selling fill their days"; "shrewd purchasing requires considerable knowledge" behavior as opposed to information reported from consumers. Unavailable elsewhere, the report analyzes the growth and decline of catalog categories compared to the previous year, as well as dollar spending and household trends. The Abacus transactional database contains 3.5 billion transactions from 90 million households, virtually all U.S. consumer catalog buying households. About Abacus Abacus, a division of DoubleClick Inc., manages the Abacus Alliance, the largest proprietary database of consumer, retail, publishing and business-to-business transactions. Abacus combines the power of this data with proprietary modeling techniques to help clients with customer acquisition and retention strategies. About DoubleClick Inc. DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has Global headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains 37 offices around the world. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion