Aastra Technologies Inc. - Company Update.TORONTO--(BUSINESS WIRE)--May 13, 1997-- Aastra Technologies(Alberta Stock Exchange Alberta Stock Exchange See Canadian Venture Exchange (CDNX). AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. . ) Aastra Technologies Inc. is pleased to announce the launch of a direct fulfillment program with a Regional Bell Operating Company The Regional Bell Operating Companies (RBOC) are the result of the U.S. Department of Justice antitrust suit against American Telephone & Telegraph. History (RBOC) in the United States. This program features Aastra's VISION PLUS Caller ID with Call Waiting technology. Under the terms of the program, Aastra's new RBOC client is offering its small business customers a free VISION PLUS Caller ID for subscribing to the service. This promotion will be strongly supported by a direct mail campaign, television commercials and advertising in major publications, including the Wall Street Journal, TIME Magazine, Newsweek, US News and World Report. In addition to supplying the VISION PLUS, Aastra also provides Electronic Data Interchange See EDI. (application, communications) electronic data interchange - (EDI) The exchange of standardised document forms between computer systems for business use. EDI is part of electronic commerce. (EDI (Electronic Data Interchange) The electronic communication of business transactions, such as orders, confirmations and invoices, between organizations. Third parties provide EDI services that enable organizations with different equipment to connect. ) and direct fulfillment. Via EDI, Aastra's RBOC client provides the shipping addresses of those subscribers wishing to obtain the VISION PLUS Caller ID. Units are then shipped directly to those subscribers from Aastra's Canadian operation. Aastra's comprehensive service is further enhanced with on-line bilingual (English and Spanish) technical support. "This program is a great indication of the level of support Aastra can bring to its telco clientele. The addition of this RBOC as a new customer gives the company two new major telco accounts in just the last 3 months." said Francis Shen, Aastra Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Aastra Technologies Inc. designs, develops, manufactures and distributes telecommunications equipment for the consumer market. These products support a wide range of services including Caller ID, Call Waiting, Voice Mail and Distinctive Ringing. Aastra clients include many major North American telephone companies and retailers. Under an agreement with The Southern New England Telephone The Southern New England Telephone Company (commonly referred to as SNET by its customers) started operations on January 27, 1878 as the District Telephone Company of New Haven. It was the founder of the first telephone exchange, as well as the world's first telephone book. Company, Aastra is the exclusive licensee of the Bell Equipment - SONECOR trademark for telephone sets. CONTACT: Aastra Technologies Inc., Toronto Francis Shen, 416/736-7070 Ext. 300 |
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