Aarow's Utica Publishing Division Celebrates Milestones.

Business Editors

SPRINGDALE, Ark.--(BUSINESS WIRE)--Jan. 11, 2000

Aarow Environmental Group Inc.'s (OTCBB Symbol: AARO) Utica Publishing Corporation subsidiary recently celebrated three milestones. Its Spanish language flagship publication La Cronica entered its fifth year of publication; its regional Spanish weekly La Jornada began its second year and its one-year old internet magazine Arkansas Chronicle Online had a record number of hits, over 200,000 in December 1999, according to Aarow vice president Stan Sisemore.

Aarow president Fred Shefte said Utica has commenced a marketing study in order to further define its niche. "Our Spanish language publications are obviously filling a need in Arkansas' Latino community," said Shefte. "We need to know how much the market has grown in relation to our Latino population increase in the last two years."

Shefte said that the market survey will identify ways to better link smaller businesses to the average Latino purchaser. The study will also explore ways of making the online magazine a major revenue source. "When the survey is concluded we can better adapt our business plan to our long-range publishing goals," said Shefte

Sisemore, who is leading the study, said important changes were recently made to both magazines in order to create a product that is more readable. "We've changed both the look and content of our magazines," said Sisemore, "and we're adding more distribution points throughout Arkansas to reach new areas of Latino growth populations."

U.S. Census Bureau special census figures show that Arkansas has the highest growth rate of Latino immigrants in the United States. Sisemore said this steady growth has placed pressure on the publishing side of the business to expand to meet the needs of readers. "This market study should show us where we need to invest money in capital equipment and staff in both the near and long term," Sisemore added.

For further information contact Stan Sisemore or Fred Shefte at 501/621-0044.

Statements made in this release that state the companies' or management's intentions, beliefs, expectations, or predictions for the future are forward looking statements. It is important to note that the companies' actual results could differ materially from those projected in such forward looking statements. Information concerning factors that could cause actual results to differ materially from those forward looking statements is contained from time to time in the companies filings with the U.S. Securities and Exchange Commission (SEC). Copies of those filings may be obtained by contacting Aarow Environmental Group, Inc., or the SEC.