Aaron Kahlow of BusinessOnLine to Speak at DMA's Annual Conference & Exhibition.

Experienced Internet Marketing Veteran Will Demonstrate How to Improve Response Rates and Align Offline and Online Marketing Initiatives

SAN DIEGO -- Aaron Kahlow, Managing Partner of BusinessOnLine, a BtoB Web site services company, will expose the usability deficiencies found in a majority of corporate Web sites and explain how they negatively impact online and offline marketing campaigns at the upcoming Direct Marketing Association (DMA) Conference & Exhibition in San Francisco from October 14-19, 2006.

In the session titled "Why Your Web site is Killing Your Marketing Campaigns: Aligning Offline and Online Initiatives," Kahlow will use real-world case studies to outline the key elements for building an optimal and unified customer experience as it relates to ongoing marketing initiatives - starting with the Web site. The presentation will be held on October 18, 2006 at 9:00 a.m. within DMA's Interactive Marketing Track at the Moscone Center. Additionally, Kahlow will participate in an interactive "Ask-The-Experts" Roundtable on October 16, 2006 during the lunch hour.

"Direct marketing professionals must develop a consistent user experience between offline and online marketing activities to optimize response rates and sales. Where most marketers fall short is their Web site," said Kahlow. "Attendees to this session will get the ammo they need to improve response rates, enhance sales and educate executive management about the need for proper resourcing."

Aaron Kahlow is an experienced and established Internet marketing veteran with over a decade of Web site success stories under his belt. Offering both credibility as a successful businessman and experience in the new and rapidly evolving field of Internet marketing is a rarity. Kahlow and BusinessOnLine have created Web solutions for many Fortune 500 companies, as well as for over 500 manufacturing clients. Kahlow is known for his ability to demystify the art and science of Web site optimization into easily understood and applicable terms for the businessperson.

BusinessOnLine will serve as the Interactive Marketing Track Sponsor for all online marketing focused sessions during the conference.

Founded in 1997, BusinessOnLine helps businesses achieve greater market presence and an improved customer experience while converting online visitors to customers. Over the last decade, BOL has built a team of experts in the three fundamental aspects of a successful Internet presence: search engine optimization, Web site usability and design/development. This unique combination of consulting and implementation has delivered results to more than 600 Web sites, including world-class brands such as Chevron, Tyco, Pitney Bowes, ReplayTV, NEC and HSBC. For more information on BusinessOnLine or the DMA Conference & Exhibition, please visit http://enterprise.businessol.com/ or call (866) 333-1BOL.