AXIOM Competes for National ADDY(R) After Winning District Gold with I/O FireFly(TM) Multimedia Presentation.HOUSTON -- With the award of an American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. (AAF AAF abbr. Army Air Forces ) District Ten Gold ADDY ADDY Address ADDY Adult (online chat) ADDY Azerbeycan Dovlet Demir Yollari Idaresi for a multimedia presentation launching Input/Output's (NYSE NYSE See: New York Stock Exchange :IO) Firefly, Axiom has qualified to compete at the National AAF for the second straight year. (www.axiomdg.com) Axiom, a Houston-based strategic marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and branding firm, received the Gold ADDY for its multimedia campaign that launched I/O's FireFly land imaging system. After successfully competing at the Houston Advertising Federation (HAF imp. 1. Hove. ), winning the Judges Award of Excellence for Interactive along with six Gold and four Silver ADDYs and nine Citations of Excellence, Axiom progressed to the AAF Tenth District competition. There it received the Gold ADDY, qualifying for national competition and also won two Bronze ADDYs. "From the start, Axiom grasped that Firefly represented something very different for I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output and the seismic industry," said Chris Friedemann, Vice President of Commercial Development for I/O. "They helped us to define elements that really set Firefly apart and to communicate those differences creatively." Over 60,000 entries are submitted annually for ADDY Awards at local, district and national levels. About I/O I/O is a leading, technology-focused seismic solutions provider. The company provides cutting edge seismic acquisition equipment, software, and planning and seismic processing services to the global oil and gas industry. Headquartered in Houston, Texas, I/O has regional offices in Canada, Latin America, Europe, China, Russia, Africa and the Middle East. Additional information is available at http://www.i-o.com. About Axiom Established in 1998, Axiom (www.axiomdg.com) fuses solid, conceptual marketing strategy with compelling creative design to solve business problems and drive new opportunity. Axiom services include marketing communications strategy, media planning and placement, and creative development of print and screen-based media. Based in Houston, Axiom works with clients internationally in a wide range of industries including energy, technology, national defense, publishing, the arts and more. |
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