AXENT's PowerVPN Protects Online Personal Privacy With AdSubtract.Business/Technology Editors ROCKVILLE, Md.--(BUSINESS WIRE)--April 17, 2000 Addition of AdSubtract SE to PowerVPN's Personal Firewall Blocks Cookies and Advertisements-- Increasing Privacy Protection and Connection Speeds for Home and Mobile Users AXENT Technologies, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AXNT), one of the world's leading Internet security ''This article or section is being rewritten at Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software. solutions providers for e-business, announced today that it has enhanced its market-leading virtual private network (VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks. ) solution, PowerVPN(R), with AdSubtract SE, to protect personal privacy for today's "always-connected" workforce. Combined with PowerVPN's personal firewall, AdSubtract SE allows PowerVPN users to easily block unwanted cookies and Web banners to combat online user profiling and enable faster, more secure Web browsing. "Online privacy concerns have escalated, and customers are concerned with how easily supposedly `anonymous' cookie data can be cross-referenced with personal data to create extensive profiles of a user's online and offline activities," said Barry Cioe, product manager at AXENT. "The recent DoubleClick government inquiry has drawn attention to Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. issues across the industry. But, businesses don't want to wait for the Federal Trade Commission to review what the government should do about ad-server use of online profiling data, they need an immediate solution to protect their online privacy." Remote and mobile workers store cookies on their hard drives and on the Web to recall confidential information Noun 1. confidential information - an indication of potential opportunity; "he got a tip on the stock market"; "a good lead for a job" steer, tip, wind, hint, lead and even log-in access codes. AdSubtract SE adds an extra privacy protection feature to the VPN client for the most secure envelope of communication over the Internet. Cookies that put users and their companies at risk are eliminated, with the added bonus of blocking Web banner ads, significantly speeding up Internet browsing. AdSubtract blocks DoubleClick(R) cookies by default, and also allows users the choice to further customize what cookies and advertisements are blocked. Most users prefer to block DoubleClick cookies during Web surfing Refers to jumping from page to page on the Web. Just as in "TV channel surfing," where one clicks the remote to go from channel to channel, the hyperlink on Web pages makes it easy to jump from one page to another. , as these types of cookies can be correlated with vast amounts of personal information for profiling purposes, which can then be utilized by DoubleClick without authorization from the user. The technology included with PowerVPN's RaptorMobile(TM) client identifies and eliminates these unwanted cookies with the potential to violate privacy and security issues, along with advertisements, while still allowing cookies that are necessary for conducting business over the Internet. "We are thrilled to partner with AXENT to provide their user base with enhanced choices for online privacy and Web surfing," said Ed English, AdSubtract's president. "Internet security is of utmost importance to both businesses and individual users, and we are excited to provide choice and ease-of-use for increased privacy to an audience that demands the best in privacy and security solutions." Through a partnership with AdSubtract.com, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , developer of Internet ad and cookie blocking software See Web filtering and parental control software. , AXENT has licensed the award-winning AdSubtract Standard Edition cookie and advertisement blocking technology into the personal firewall. The VPN client is available immediately for free with purchase of PowerVPN. The agreement between the two companies allows users to easily block cookies and Web banners to combat online user profiling and make Web browsing faster and more pleasant. AdSubtract.com, LLC is located in Braintree, Massachusetts For geographic and demographic information on the census-designated place Braintree, please see the article Braintree (CDP), Massachusetts. Braintree is a town in Norfolk County, Massachusetts, United States. The population was 33,828 at the 2000 census. and develops Internet software that makes the Web faster, more pleasant and private. AdSubtract's mission is to `Subtract the Ads' and enhance online-privacy. Continuing AXENT's VPN Market Leadership AXENT continues to improve its market-leading PowerVPN solution, enhancing the product that recently received the highest review score of "Excellent" from InfoWorld magazine. Reviewers praised PowerVPN's flexibility, interoperability, and cost effectiveness, awarding PowerVPN the "Excellent" rating for ease-of-use, performance, and following International Computer Security Association(TM) (ICSA See TruSecure. (TM)) Internet Security Protocol (IPSec) standards. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent Frost & Sullivan report, U.S. Virtual Private Network Markets, AXENT grabbed 11 percent of the highly fragmented VPN software market in 1999, gaining market share, while more than 25 vendors lost VPN market share. PowerVPN 6.5 integrates two of AXENT's leading VPN offerings--PowerVPN and RaptorMobile--into a single, flexible, integrated solution for fast-growing enterprise users. As part of AXENT's Smart Security Architecture initiative, the firewall-independent PowerVPN Server also works with any firewall and supports a wide range of protocols and standards to streamline installation, management and interoperability. Standards supported include: LDAP (Lightweight Directory Access Protocol) A protocol used to access a directory listing. LDAP support is implemented in Web browsers and e-mail programs, which can query an LDAP-compliant directory. and Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. (R) Domain; X.509 PKI (Public Key Infrastructure) A framework for creating a secure method for exchanging information based on public key cryptography. The foundation of a PKI is the certificate authority (CA), which issues digital certificates that authenticate the identity of support for digital certificates; Westcoast Labs Checkmark certification; ICSA certification; and full IPSec/IKE (Internet Key Exchange Internet key exchange (IKE) is the protocol used to set up a security association (SA) in the IPsec protocol suite. Overview IKE is defined in RFC 2407, RFC 2408 and RFC 2409. IKEv2 is defined in RFC 4306. ) support that lets the PowerVPN securely connect with other certified VPN solutions. A full list of the PowerVPN Server features and functionality can be found on the Web at http://www.axent.com under products. About AXENT(R) AXENT Technologies, Inc., a global leader in information security, provides e-security solutions that maximize our customers' business advantage. AXENT delivers integrated products and expert services to assess, protect, enable and manage business processes and information assets. Through its unique Lifecycle Security(TM) methodology combined with Smart Security Architecture, AXENT delivers the "right" level of security for customers. Award-winning solutions offer assessment and policy compliance, firewall, intrusion detection See IDS and IPS. , authentication, VPN, Web-access, single sign-on and user administration for the entire enterprise. Headquartered in Rockville, MD, AXENT's customer-proven information security solutions are used by 45 of the Fortune 50, one-third of the Fortune e-50 and governments worldwide. Contact AXENT via e-mail at info@axent.com, or visit AXENT's World Wide Web site at http://www.axent.com. AXENT, AXENT Technologies, the AXENT logo, PowerVPN, RaptorMobile and Lifecycle Security are trademarks or registered trademarks, in the United States and certain other countries, of AXENT Technologies, Inc. or its subsidiaries. Windows NT is a registered trademark of Microsoft Corporation; International Computer Security Association(TM) and ICSA(TM) are trademarks of ICSA, Inc.; DoubleClick is a registered trademark of DoubleClick, Inc.; and other company and product names and trademarks are the property of their respective owners. |
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