AXE Provides Windows Media Encoding for Hollywood's Elite Entertainment Companies.LOS ANGELES--(BUSINESS WIRE)--Dec. 7, 1999-- AXE Digital Television, a broadband streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. distributor providing full-screen, broadcast-quality encoding and distribution services for Hollywood Internet properties, announced a new program as part of the Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. Media Broadband Jumpstart initiative. "The broadband Internet See broadband. has become a new distribution channel for film and television entertainment, much like cable or satellite TV," said Aron Campisano, AXE Digital Television chief executive officer. "Our elite, frame-accurate video optimization using Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. results in the broadcast-quality imagery that Hollywood demands. "To get the studios off the fence and into broadband, we're offering bundled video encoding services with broadband distribution. It's one-stop shopping for high-end streaming video, at a price point that makes it economically viable on a wide scale." Based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , AXE works with the Hollywood film and television industry to drive widespread distribution of film and television content over the broadband Internet. AXE's innovative approach to broadband video creates new revenue models similar to television, while reducing the high costs typically associated with broadband distribution. The Microsoft Windows Media Broadband Jumpstart initiative is an end-to-end, industrywide coalition of companies committed to jumpstarting broadband business models and bringing broadband capabilities and services to market more quickly. "The Windows Media platform is about enabling new opportunities," said Dave Fester fester /fes·ter/ (fes´ter) to suppurate superficially. fes·ter v. 1. To ulcerate. 2. To form pus; putrefy. n. An ulcer. , director of marketing for the Streaming Media See streaming audio, streaming video and digital media hub. Division, Microsoft Corp. "We're excited that AXE is using Windows Media to deliver a better experience for its clients." About AXE Digital Television Inc. AXE Digital Television is driving the production and adoption of television's next-generation distribution channel -- the broadband Internet. AXE works with the Hollywood entertainment community and Internet media companies to create and distribute superior quality, full-screen, full-motion live and on-demand broadband video to a global audience. AXE's one-stop service lowers the barriers to creating broadband Internet television experiences, while elevating the standards of Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer. entertainment. Based in Los Angeles, AXE (www.AXEdigitalTV.com) was founded in 1998. Note to Editors: Other product and company names herein may be trademarks of their respective owners. |
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