AXCESS Inc. Expands Sales Effort; Keith Masters and John Martinez Join AXCESS Inc. as Regional Sales Managers.DALLAS--(BUSINESS WIRE)--March 23, 1999--AXCESS Inc. (Nasdaq:AXSI) today announced a major step in expanding the Company's sales effort with the appointment of Keith E. Masters and John J. Martinez as regional sales managers sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → for active RFID-based (radio frequency identification See RFID. ) products that identify and monitor vehicles, assets and personnel. Keith E. Masters, a thirteen-year veteran of sales in access control, loss prevention and control technology has joined AXCESS Inc. as regional sales manager for the Great Lakes Great Lakes, group of five freshwater lakes, central North America, creating a natural border between the United States and Canada and forming the largest body of freshwater in the world, with a combined surface area of c.95,000 sq mi (246,050 sq km). area of the U.S. John J. Martinez comes to AXCESS as the mid-west regional sales manager with over twelve years experience in OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and , VAR, channel management and RF solutions sales. Masters moved to Texas from Walnut Creek Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , Calif., after graduating from California State University Enrollment  with a BS in Industrial
Technology/Electronics & Computer Technology and Business.
Masters' sales experience has been with such notable companies as
Campbell Engineering Company (CECO CECO Council of Engineering Companies of OregonCECO Cost Estimate Change Order CECO Center for Economic and Community Outreach CECO CENTCOM Engineer Contingency Organization CECO Concrete Engineering Company of Omaha (Ceco Concrete Construction LLC) ) as national sales manager, Sytron, Inc. and Simplex Time Recorder. Masters established new target markets, most recently at Entech Sales and Service, a large systems integrator in Dallas. At Entech, he initiated a new fire alarm systems division and directed the sales group efforts. Masters also owned and operated his own manufacturer's rep. business. Martinez comes to AXCESS with a history of expanding sales and account activity. Prior to AXCESS Martinez was at Racom Systems, Inc., and Packard Bell NEC (Packard Bell, The Netherlands, www.packardbell.com) A major PC manufacturer that is the consumer brand of NEC Computers International and the home computing market leader in the U.K. and much of Western Europe. where his annual territory sales exceeded $60 million. Currently, Martinez actively participates within AIM (Automatic Identification Manufacturers) and serves on the market development and communications committee at RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. .ORG. Martinez is an accomplished sales professional with a degree from the University of Wisconsin Parkside and a proven track record of developing successful accounts and territories. Harry Budow, president and ceo of AXCESS Inc. stated, "We are very pleased to bring such high caliber salesmen on board. Both Masters' and Martinez' industry knowledge and sales experience will significantly enhance our ability to achieve our sales goals. Our focus is to drive and expand the sales effort with skilled and knowledgeable sales professionals. The appointment of these two highly acclaimed sales managers will be key to our success." AXCESS Inc., founded in 1982 as Lasertechnics, Inc., consists of two operating subsidiaries: (1) AXCESS Inc. headquartered in Dallas which markets through indirect channels a broad line of products for use in tracking and monitoring vehicles, assets and people using RFID and biometric technology, and (2) Lasertechnics Marking Corporation of Albuquerque, N.M. (wholly-owned) which provides laser marking systems and related technologies for a diverse range of industrial and commercial markets. Note to Editors: Photos Available Upon Request. For additional information, please see our website at www.axsi.com. |
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