AWR Opens Dedicated Office in Japan, Appoints Michiyoshi Endo as Managing Director.Rapid Expansion Prompts High-Growth EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board. Company to Open Dedicated Japanese Sales and Support Center EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- Applied Wave Research, Inc. (AWR AWR Automatic Workload Repository (Oracle database) AWR Applied Wave Research (El Segundo, CA) AWR Adventist World Radio AWR Advanced Warranty Replacement AWR American Warmblood Registry ([R])), a leading provider of high-frequency electronic design automation (EDA) tools, today announced that in order to better serve the company's rapidly expanding Japanese customer base, it has opened a dedicated sales, marketing, and support center in Japan, and has appointed Michiyoshi Endo as managing director. A graduate of the Tohoku Institute of Technology with a B.S. in Electronics Engineering and Telecommunications, Endo-san worked as an applications engineer at Kyocera Co., Ltd., before moving into sales and marketing, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , customer service, and business development for various high-technology software and hardware companies in Japan and Asia. "Michiyoshi Endo joins us with over 20 years of industry experience as a representative with Seki Technotron selling high-frequency EDA software and components," said Ron Patston, AWR's vice president of Asia Pacific operations. "In his most recent positions Endo-san has successfully launched two sales and service organizations for U.S. parent companies, as well as three sales offices in Japan for high-tech products, and an IT division in Singapore. I am confident his leadership and experience will help AWR effectively provide closer support and service for our Japanese customer base, and drive AWR's next growth phase in Japan's market." Commenting on his appointment, Endo-san said, "I am pleased to be joining the dynamic and highly focused AWR team and am looking forward to fulfilling the needs of our customers and further developing our customer base throughout Japan. Best-in-class products such as Microwave Office([R]) design suite, Analog Office([R])design suite, Visual System Simulator[TM] software, and Signal Integrity Design Suite[TM] meet the critical design needs and market demands for this region's wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. and consumer electronics industries." About Applied Wave Research, Inc. Applied Wave Research is a leading supplier of high-frequency electronic design automation (EDA) products for the design of wireless telecommunications equipment, semiconductors, high-speed computers, networking systems, automotive mobility systems, and a variety of other electronics-based products. AWR is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. and has global development offices, sales offices, training centers, and distribution channels. In September 2005, AWR acquired APLAC APLAC Asia Pacific Laboratory Accreditation Cooperation APLAC Advanced Placement Language and Composition ([R])Solutions, an emerging leader in simulation and analysis software for analog and radio-frequency (RF) design. APLAC's RF design technology has been used in designing over 30 percent of all mobile phone RF integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. (ICs) worldwide. AWR today has over 700 companies deploying its software worldwide, including virtually every major high-frequency electronic component and system supplier. The company is headquartered at 1960 East Grand Avenue, Suite 430, El Segundo, California
El Segundo is a city in Los Angeles County, California on the Santa Monica Bay, incorporated on January 18, 1917. The population was 16,033 at the 2000 census. 90245. For more information about AWR and the company's products, please visit www.appwave.com or call 310-726-3000. AWR, the AWR logo, APLAC, Microwave Office, Analog Office, Visual System Simulator, and Signal Integrity Design Suite are either trademarks or registered trademarks of Applied Wave Research, Inc. All other registered marks are the property of their respective holders. |
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