AWARDS COMING INTO THEIR OWN.Byline: - Sandra Barrera The sixth annual Latin Grammy Awards The Latin Grammy Awards were launched in 2000 with a telecast aired on CBS. It was the first primarily Spanish language prime-time program carried on an American network television. have a new home. After five years of increasingly disappointing ratings on CBS (Cell Broadcast Service) See cell broadcast. , the awards show that spotlights Portuguese and Spanish-language music has moved to Univision. Tonight's three-hour telecast starts at 8. It will feature closed captioning in both English and Spanish, which is often done when the network broadcasts a program, such as it has done with the World Cup, that may be of interest to English-language viewers. In addition to the telecast, the Latin Grammys can be heard on Univision Radio Univision Radio is the radio division of media giant Univision. The company was formerly known as Hispanic Broadcasting Corporation. It is the eighth largest radio company in the United States, and it specializes in Spanish language radio formats. and highlighted on the Web via Univision Online. The show can also be accessed through GoTV's Univision Movil, which delivers to Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind and Boost Mobile cell-phone users. Univision is the most-watched Spanish-language broadcast network in the U.S. It's also known for producing some of the highest-rated specials and awards shows on television - especially among viewers 18 to 34. Given the network's track record, producers of the Latin Grammys are banking on their five-year partnership with Univision to help re-energize the telecast. The Latin Grammys were born out of the crossover craze, spearheaded by Ricky Martin's explosive ``Cup of Life'' performance at the Grammys in 1999. The awards show made its debut the following year on CBS, drawing 7.5 million viewers to the English-language broadcast. Latin Recording Academy chief Gabriel Abaroa says it made sense, given the moment. ``We were at the height of Latin crossover,'' Abaroa says. ``Ricky Martin had just happened, and then you had this new wave of crossover artists popping up everywhere, whether it was Shakira or Marc Anthony For other people named "Marc Anthony" or "Mark Anthony", see . Marc Anthony (born September 16, 1968) is an American singer-songwriter popular in Latin America for his salsa music and salsa monga ballads. and ... Enrique Iglesias Enrique Miguel Iglesias Preysler (born on May 8, 1975, in Madrid, Spain) is a singer/songwriter of Asian and European ancestry. Iglesias's career started on Indie label Fonovisa who helped turn him into one of the most popular artists in Latin America and in the Latin market .'' But as the crossover craze fizzled, the Latin Grammys became less relevant to their English-language audience. Like so many awards shows in recent years, the Latin Grammys have suffered poor ratings. Last year, only 3.3 million people tuned in to the CBS telecast. ``When it was on CBS, it was hard because it had to be so many things to so many people,'' says Leila Cobo, bureau chief of Billboard's Miami-Latin division. ``In Univision, it makes much more sense. The labels also feel that they could push artists that legitimately have a place in the Latin market vs. always trotting out the same five stars that have crossover appeal.'' Tonight's Latin Grammys will feature 43 categories and include performances by punk-pop newcomer Bebe, merengue merengue Couple dance from the Dominican Republic or Haiti, danced throughout Latin America. Originally a folk dance, it has become a ballroom dance, where it is danced with a limping step, the weight always on the same foot. Varieties include the jaleo and juangomero. star Juan Luis Guerra Juan Luis Guerra (born June 7, 1957 in Santo Domingo, Dominican Republic) is one of the most internationally recognized Dominican singer/songwriters. His pop style of merengue and bolero and Afro-pop/Latin fusion have garnered him considerable success outside the Dominican Republic. , rocker Julieta Venegas and an ensemble featuring renowned musicians Cachao, Ed Calle, Generoso ``El Tojo'' Jimenez, Johnny Pacheco, Arturo Sandoval, John Santos, Bebo Valdes and Orestes Vilato. Presenters include reggaeton producer Luny Tunes, actress Salma Hayek and boxer Tito Trinidad. SIXTH ANNUAL LATIN GRAMMYS What: Music awards presented to Spanish-language artists, featuring performances by Bebe, Juan Luis Guerra, Julieta Venegas and others. Where: Univision (KMEX, Channel 34). When: 8 tonight with closed captioning in both English and Spanish. CAPTION(S): 4 photos Photo: (1) LOS TIGRES DEL NORTE Los Tigres del Norte is one of the most popular norteño bands, from Rosa Morada, Sinaloa, Mexico. The group was started by Jorge Hernández, his brothers, and a cousin, and began recording after moving to San Jose, California in the late 1960s, when all the members were still in (2) BEBE (3) DON OMAR (4) BEBO VALDES |
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