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AVST and Altura Communication Solutions Expand Relationship with Innovative Marketing Programs.


FOOTHILL RANCH, Calif. -- Applied Voice & Speech Technologies Inc. (AVST AVST Applied Voice & Speech Technologies, Inc.
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), a leading provider of unified communications The real time redirection of a voice, text or e-mail message to the device closest to the intended recipient at any given time. For example, voice calls to desk phones could be routed to the user's cellphone when required.  solutions, today announced an expanded strategic reseller relationship with Altura Communication Solutions (Altura) to offer innovative co-marketing programs to new and existing customers. Through a variety of integrated marketing programs, including promotional campaigns and a series of webinars, the companies will extend their reach into Altura's installed base of first-generation call processing In telecommunication, the term call processing has the following meanings:
  1. The sequence of operations performed by a switching system from the acceptance of an incoming call through the final disposition of the call.
 and voice messaging Using voice mail as an alternative to electronic mail, in which voice messages are intentionally recorded, not because the recipient was not available.  users to provide educational content about the technology options available as they adopt next-generation solutions. The marketing programs are designed to communicate the advantages of developing a long-term unified communications strategy and highlight the world-class product portfolio Altura supports, including AVST's CallXpress(R) solution, that can make that strategy a reality.

A nationwide telecommunications services and solutions company, Altura sells and services converged solutions tailored to more than 6,000 businesses and organizations through more than 30 locations nationwide. An AVST strategic partner since 1997, Altura was AVST's highest-producing partner for North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  in 2004. The company has a large established base of first-generation call processing and voice messaging users who are eager to learn more about migrating from their legacy-based systems to more powerful, robust second-generation unified communications products.

"CallXpress is a perfect fit for these users because it provides cutting-edge communications features and capabilities that are easy to install and support for the reseller and easy to use by the customer," said AVST's vice president of marketing, Denny Michael. "Our goal with Altura is to educate first-generation users about their options as they consider purchasing a next-generation solution. Through a new set of co-marketing programs with Altura, we are providing these end users with the assurance that they can protect their legacy investments and economically implement their communications strategy in stages over time."

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 Michael, Altura's customer base is made up of a variety of vertical markets including education, government, real estate and healthcare - all of which are perfect candidates for AVST's powerful CallXpress unified communications product line.

Altura maintains that the CallXpress product line is attractive to its customers because it allows them to build on existing communications infrastructure investments. "As a best-of-breed solutions provider, Altura looks to AVST as a long-term communications technology Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems
engineering, technology - the practical application of science to commerce or industry
 partner," said Mark Izumi, Altura's director of sales and marketing. "AVST's unified communications solutions provide us with the ability to deliver a solution set that can evolve over time as the communication requirements of our customers change."

Altura customers using AVST products include the State of Connecticut, Long & Foster Real Estate and John Carroll University The university is organized into three schools including two undergraduate colleges: the College of Arts and Sciences and the Boler School of Business, and one graduate school, each defining its own academic programs under the auspices of the Academic Vice President. .

About Altura

With headquarters in Anaheim, Calif., Altura Communication Solutions sells and services a variety of products, including voice over IP switching Switching TCP/IP packets at high speed. Ipsilon's IP Switch started the trend and various vendors followed suit with different approaches, including Cisco's tag switching and 3Com's Fast IP. The goal was to switch IP packets faster than traditional router-based layer 3 forwarding.  systems, unified communication systems, contact centers, multimedia conferencing systems, network and system management tools and data switching and routing products. The company has nationwide service capabilities and an enterprise customer base of more than 2,500 companies in the financial, education, healthcare and government markets. Altura is owned by Platinum Equity.

About AVST

Applied Voice & Speech Technologies Inc. (AVST) is a leading developer of unified communications solutions for businesses of all sizes. Through its world-class unified communications platform, CallXpress(R), and its innovative speech applications module, Seneca(R), AVST offers the industry's most powerful suite of switch-independent unified communications solutions. AVST's solutions enable direct access to an enterprise's communications infrastructure including voice mail, e-mail and fax messaging from any voice or data device via a touch-tone, GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface.  or speech interface. Established in September 2003, AVST was formed from the combined businesses of Sound Advantage (established in 1997) and the AVT AVT

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 division (established in 1982) of Captaris Inc.

With headquarters in Orange County, Calif., AVST maintains facilities in Seattle and the United Kingdom and has remote sales offices across the United States. With over 35,000 systems installed worldwide, AVST's unified communications solutions are sold and supported internationally by an extensive network of resellers and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  partners. For more information contact Denny Michael, VP of marketing at 949-699-2300 or access the company's Web site at www.avst.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 21, 2005
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