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AVON TO TEST NATIONAL CABLE TV SHOW DEVOTED TO WOMEN'S INTERESTS

 NEW YORK, Sept. 9 /PRNewswire/ -- Underscoring its commitment to enhancing women's lives, Avon Products, Inc. (NYSE: AVP) will produce and test "Avon & You," a half-hour television talk-show that addresses the interests and concerns of today's woman.
 The three-month test will air on Lifetime Cable Television network beginning Sept. 19.
 Lively and fast-paced, the program will cover a range of topics of interest to women such as stress management, career development, seasonal decorating, health and personal fulfillment. An ensemble cast will interview a variety of guests including celebrities, medical experts, home fashion and beauty consultants and authors.
 Videotaped before a live studio audience, the program will air every Sunday at 11:30 a.m. Eastern and Pacific times, 10:30 a.m. Central time and 10:30 a.m. or 12:30 p.m. Mountain time. Three shows will be produced during the test; each show will air four or five times.
 "We've created an intimate, informative forum in which our representatives and customers can gather useful information from leading experts, exchange ideas and discover new products," said Mary Cushman, executive producer of the Avon cable TV show.
 "The goal of the new program is to support our representatives by demonstrating the range, quality and value of Avon's multiple product lines," Cushman said.
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 /NOTE TO EDITOR: Avon is the world's leading direct seller and marketer of beauty and related products with $3.8 billion in annual revenues. Avon markets its products to women in more than 100 countries through 1.7 million independent representatives. Avon product lines include such recognizable brands as Anew, Skin-So-Soft, Moisture Therapy, Color Release Long-Wearing Lipstick and Imari fragrance. Avon is also the world's largest manufacturer of fashion jewelry and markets an extensive line of gifts and collectibles. The company employs approximately 30,000 people worldwide./
 /CONTACT: Alix Mendes, 212-546-7653, or Jim Daniels, 212-546-6058, both of Avon Products, Inc./
 (AVP)


CO: Avon Products, Inc. ST: New York IN: ENT FIN SU: PDT

SM-MP -- NY004 -- 0420 09/09/93 15:12 EDT
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Publication:PR Newswire
Date:Sep 9, 1993
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