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AVID SHIPS RELEASE 5.5 FOR MEDIA COMPOSER AND FILM COMPOSER; SHIPS NEW FILM CUTTER EDITING SYSTEM.


TEWKSBURY, Mass.--(BUSINESS WIRE)--July 28, 1995--Avid Technology, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AVID) today announced shipment of Release 5.5 for its industry-leading Media Composer and Film Composer family of digital nonlinear film and video editing See nonlinear video editing and video editor.  systems. Release 5.5 extends the Media Composer family's powerful online finishing capabilities to include support for seamlessly integrated, real-time 3D effects and adds an integrated, hardware-independent QuickTime codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, , as well as numerous other features. Avid also announced it is now shipping Avid Film Cutter, a new low-cost, 24 frame-per-second (fps) digital nonlinear film editing system for independent filmmakers.

"With Version 5.5, we are pleased to provide the most robust set of editing and finishing tools in the industry for video and film professionals," said Dave Cobosco, director of product management for Avid's Post Production Products group. "Release 5.5 adds unmatched capabilities to our systems, such as the ability to create an extensive range of sophisticated 3D effects from directly within the Media Composer editing software in real-time, offering Avid customers unparalleled levels of productivity, creativity and flexibility."

Avid's 3D Effects Module - Seamless Integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation.  of Real-time 3D Effects

With Release 5.5, real-time customizable 3D digital effects Synthetic sounds and animations created in the digital domain. Reverberation, morphing and transitions between video frames are examples. See digital video effects.  capabilities, including four-way page curls and twists, 24 shape effects, 3D spheres, flying 3D titles and more, are now available for Media Composer 1000, 4000 and 8000 systems with the company's new 3D Effects module. The 3D Effects module integrates seamlessly into the Media Composer software, allowing users to create 3D effects from directly within the Media Composer's standard effects palette. Users can adjust the position and parameter of a 3D effect at any time and play it back instantly at full-speed, off-speed, in reverse or frame-by-frame, with no pre-roll or wait for tape. Effects can be directly manipulated using wireframe An umbrella term for a general outline of some structure. For example, the rough design of Web pages may be called wireframes. See wireframe modeling.  control or sliders sliders

a species of tortoise kept as pets. They have a black shell and a red stripe behind the eye. Called also Chrysemys scripta elegans, red-eared sliders.
 for unprecedented flexibility and control.

Avid's 3D Effects module offers effects including resize Verb 1. resize - change the size of; make the size more appropriate
size - make to a size; bring to a suitable size

rescale - establish on a new scale
 with rotation and perspective; smooth motion path effects with spline-based positioning; scaling and rotation; internal borders, including beveled bev·el  
n.
1. The angle or inclination of a line or surface that meets another at any angle but 90°.

2. Two rules joined together as adjustable arms used to measure or draw angles of any size or to fix a surface at an angle.
 edge and rounded borders; drop shadows (with varying opacity Refers to being "opaque," which means to prevent light from shining through. For example, in an image editing program, the opacity level for some function might range from completely transparent (0) to completely opaque (100).  and placement); keyed graphics; and alpha channel manipulation for real-time flying titles. Users can also map a video channel to geometric shapes, such as spheres, sine waves and raindrops.

Integrated QuickTime Codec

Release 5.5 adds a hardware-independent QuickTime codec to all Media Composer models, which provides users with greater speed and creative flexibility when working with QuickTime effects. Because it does not rely on Avid hardware for processing, Avid's QuickTime codec for Media Composer lets users apply QuickTime effects to their Avid media files on a separate Macintosh system, thus giving them the option to free up their Media Composer system for more editing.

Avid Film Cutter

Also available with Release 5.5 is Avid's new Film Cutter system, a low-cost, 24 fps editing system for independent filmmakers and small film production studios. Based on the same fifth-generation, award-winning editing software as the Avid Film Composer system, Film Cutter features a customizable, easy-to-use interface optimized for film editing and allows users to create and preview dissolves, fades, dips, motion effects, freeze frames and titling from within the system. Film Cutter offers a variety of offline image resolutions, two channels of CD-quality audio and frame-accurate negative cut list and EDL See nonlinear video editing.

(language) EDL -

1. Experiment Description Language.

2. Event Description Language.
 generation.

Pricing and Availability

Version 5.5 software, the 3D Effects module and Film Cutter are all shipping now. Version 5.5 software is standard on all new Media Composer systems and current users of Power Macintosh- or Power Quadra-based Media Composer systems under Avid's maintenance program will receive 5.5 software at no charge. With Release 5.5, all new Media Composer 8000 systems include Avid's 3D Effects module; new Media Composer 1000 and 4000 customers can add the 3D Effects module to their systems for $14,995 (U.S. list price). Current Media Composer 1000, 4000 and 8000 customers with Power Macintosh- or Power Quadra-based systems can also upgrade their systems to include the 3D Effects module. Film Cutter is available at a U.S. list price of $32,500 for a complete system and is upgradeable to the Avid Film Composer system.

CONTACT: Kara Kara (kär`ə), river, c.140 mi (230 km) long, NE European and NW Siberian Russia. It flows N from the N Urals into the Kara Sea, forming part of the traditional border between European and Asian Russia. It is navigable in its lower course.  Misenheimer, Avid Tech

508/640-3103
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 28, 1995
Words:689
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