AVI Communications and Prosper Business Development Corp. Joining Forces to Help Broadcasters and Cable Generate New Revenue Streams.

COLUMBUS, Ohio--(BUSINESS WIRE)--Dec. 10, 1998--Generating new sources of revenues will be a lot easier for broadcasters now that AVI Communications has begun to market Prosper Business Development's integrated marketing service, the Total Target Campaign(R).

"Most broadcasters recognize that they need to develop new sources of revenue which usually requires local initiatives. Since the Total Target Campaign(R) has helped broadcasters develop over $70 million dollars of business during the last 7 years, it is a proven revenue generating source that will help meet broadcasters' current local revenue demands," said Patrick Shaughnessy, President of AVI Communications.

Starting in 1991, the Total Target Campaign(R) was the first integrated marketing service available to broadcasters containing a complete revenue generating system. The turn-key system which is available on a market exclusive basis provides in station sales training, local market retail information, interactive contest technology and a direct mail component, all of which are designed to capture significant amounts of print dollars.

"From the beginning, Prosper has focused on developing marketing products that can be combined with technology and employed by our clients to increase local revenue. With AVI's marketing clout, we are now able to increase the availability of the Total Target Campaign(R) to television and radio broadcasters plus cable operators," said Gary Drenik, President of Prosper.

Prosper has produced over 100 Total Target Campaigns in the past 7 years. Many clients have seen returns of as high as 13:1 from their investment. The Total Target Campaign(R) is a unique integrated marketing service that combines a local promotion with a broadcast schedule and direct mail. Since 1990, Prosper Business Development has been providing innovative marketing productivity and business development services to major advertisers, broadcasters and their national reps, publishers and media information companies. Their impressive client list includes, Belo Broadcasting, Northwest Cable News, Interep, Gannett, Cox Communications, Inc. Magazine, Crains Communication, The Arbitron Company and Scarborough Research.

"By joining forces with Prosper and by adding the Total Target Campaign(R) to our arsenal of new business development services, AVI is now in a position to offer a year round partnership program that can help broadcasters, who qualify, add from one to five million dollars in new / incremental business annually. If you've got open minded management, plus a reasonable number of account executives, we can guarantee specific levels of success by using three of our services - Quantum, the Creative Sell and now the Total Target Campaign(R). It's a strategy that can take the anxiety out of the new year," said Patrick Shaughnessy.

AVI Communications, Inc. currently serves over 400 broadcasters and cable operators with one or more of their new business development services.

For more information, please contact: -0-

Patrick Shaughnessy                    Phil Rist
AVI Communications, Inc.               Prosper Business Development
Corp.1349 Regal Row                    136 Northwoods Blvd.
Dallas, TX  75247                      Columbus, OH  43235

Phone: [phone]                    Phone: [phone]
Fax: [phone]                      Fax: [phone]
E-mail: [e-mail]   E-mail: [e-mail]
Website: www.avi-communications.com    Website: www.4prosper.com