AVERY DENNISON PROVIDES MICROSOFT PUBLISHER 97 USERS MORE TOOLS TO MARKET THEIR BUSINESSES; Avery-Brand Products Allow Small Businesses to Maximize the Benefits of Publisher 97.

DIAMOND BAR, Calif.--(BUSINESS WIRE)--Sept. 9, 1996--Avery Dennison, a worldwide office products leader, announced today it has teamed up with Microsoft Corporation to provide Microsoft(R) Publisher 97(R) users a complete solution for their business mailings. With the addition of a new easy-to-use mail merge feature, Microsoft Publisher 97 users will be able to create attractive mailings using a wide variety of Avery-brand products supported by the software application, such as white and clear address and shipping labels, note cards and post cards.

Users can choose from a wide array of Avery products within the Page Setup Dialog Box, or use Publisher 97's expanded collection of PageWizards to easily create professional-looking address labels and cards. Avery Dennison has also expanded its line of card products with designs that complement Publisher 97's PageWizards. New Avery ink jet note cards (plain and embossed), and new ink jet post cards, allow users to print on heavy stock to add a high-quality, professional look to mailings.

Two thirds of Microsoft Publisher users work in small or home offices, and Avery Dennison caters to these users by providing products that meet their needs. Avery laser and ink jet labels and cards offer an efficient means for users to quickly complete both large and small mailings -- eliminating the need to manually feed envelopes through printers and preventing wrinkled envelopes. Avery clear addressing labels provide small business users convenience, with the personalized look important for business-building mailings. Avery products also come with the assurance of excellent performance and are guaranteed to feed reliably through laser and ink jet printers. Available through office superstores and other office supply channels, Avery products are easy to find by the small business user.

"Microsoft Publisher 97 delivers small businesses the capability to produce first-class sales and marketing materials, and Avery Dennison provides the products to showcase the results," said Nancy Cottrell, director of software alliances at Avery Dennison. "We understand that presenting a professional image is of crucial importance to small business and home office customers. In addition to premium quality labels and card products, we also deliver a full line of other products, including index dividers, folios, binders and other products."

"Mail merge was one of the enhancements most frequently requested by our users and Microsoft Publisher 97 makes it easier than ever to create and mail professional-quality publications," said Tammy Shiley-Locke, Microsoft Publisher 97 product manager. "Avery products provide Publisher users a way to enhance their productivity and grow their businesses."

Avery Dennison Office Products North America is the world's leading manufacturer of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index dividers and other office, home and school related supplies. Avery Dennison Office Products North America, a business unit of Avery Dennison Corporation, is based in Diamond Bar, Calif.

Avery Dennison and Avery are registered trademarks of Avery Dennison. Microsoft is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.

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