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AVEDA CORPORATION HOSTS ANNUAL AVEDA EARTH DAY EVENT YOUR NEXT HAIRCUT CAN DO A WORLD OF GOOD

 MINNEAPOLIS, April 14 /PRNewswire/ -- In support of Earth Day 1993, the Aveda Corporation, specialists in pure plant and flower based cosmetic products, will be sponsoring a nationwide fundraiser for environmental action. The Aveda Earth Day Event 1993 will take place in Aveda selling beauty salons, spas, schools and Esthetiques nationwide. On Sunday, April 18, the Sunday prior to Earth Day, and throughout Earth Week, hairstylists, cosmetic consultants and skin experts will donate their time to offer haircuts and other beauty treatments, with all proceeds to benefit the Give to the Earth Foundation.
 Give to the Earth is a not-for-profit foundation committed to providing accessible assistance to those activist people, organizations and projects having a direct, identifiable and positive impact on the air, land, water or inhabitants of the Earth. This year, six organizations have been selected to receive the proceeds of Aveda's Earth Day Event: Habitat for Humanity, National Coalition Against Domestic Violence, Morning Star Foundation, Pediatric AIDS Foundation, Siskiyou Project/Ancient Forest Preservation and the United States Public Interest Research Group.
 The Earth we live on has reached a pivotal moment. It is time for everyone to make strides toward environmentalism. Through environmentally safe products and practices and grassroot, environmental organizations, the Aveda Corporation and its network is working toward a cleaner, healthier Earth.
 Aveda Corporation is a Minneapolis-based manufacturer of hair care, skin care, color cosmetics and environmental care products made from pure plant and flower essences. Aveda has a long history of environmental responsibility through product development, corporate practices andurced plant and flower-based products. Aveda does not conduct or endorse animal testing.
 As an annual Earth Day fundraiser, Aveda expects more than 2,000 salons to participate in this year's Earth Day event. Last year, Aveda and its network raised more than $150,000 for the Give to the Earth Foundation. For more information on Aveda Earth Day 1993 and the location of the nearest participating salon, spa or Esthetique call 1-800-328-0849.
 The Aveda Earth Day event gives customers an opportunity to do something good for the planet while doing something good for themselves.
 -0- 4/14/93
 /CONTACT: Nan Upin of Aveda Corporation, 612-783-4035, or Madeline Johnson of Aveda New York, 516-628-1728/


CO: Aveda Corporation ST: Minnesota IN: SU:

AL -- MNFNS1 -- 5489 04/14/93 07:35 EDT
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Date:Apr 14, 1993
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