AUTHORETE AUTOMATES CRM USING SPEECH RECOGNITION.

Systems that automate decisions help businesses more accurately and cost- effectively service customers, qualify prospects, and guide buyers to the right products. But up to now, the limitation of these systems has been that adding knowledge accumulated from experience, whether by sales or service personnel, requires hours of programming.

Now, with Authorete from The Haley Enterprise, sales and service professionals can manage the knowledge automated within their decision-support systems and Web sites -- without programmer intervention. They can even dictate how they solve problems, answer questions, qualify prospects and close sales using everyday speech. Authorete (pronounced "authority") automatically generates the rules that implement the managed knowledge and executes them within decision support systems and personalized Web sites.

"Simplifying the way a business implements decision-making significantly improves its ability to keep pace in the increasingly dynamic and competitive global marketplace," said Paul Haley, president of The Haley Enterprise, a provider of artificial intelligence for knowledge management and automation. "Our technology streamlines business process automation by eliminating the need for programmers to re-code, re-test, and re-release software every time a business learns or changes."

"An e-retailer, for example, applies numerous rules in cross-selling to customers. An automated system recommends what products to offer a prospective customer on the basis of the rules programmed into it," said Haley. "Rules, however, have to be frequently updated to keep up with product upgrades and launches, competitor moves, and changes in the marketplace. With most knowledge management systems, whenever a policy changes, a programmer has to gather the knowledge from decision-makers and reduce it to computer code so that the system can use it."

With Authorete, once a knowledge engineer has worked with business people to capture knowledge and build the knowledge base, changing rules becomes as simple as Simon says. Employees who possess knowledge can create and update rules quickly by typing or dictating simple instructions using normal everyday language.

"Businesses benefit because it takes less time to automate and change business processes, programming costs fall precipitously, and automatically generated logic is inherently more efficient and reliable," said Haley. "And the whole process of dictating business policies as English sentences becomes so natural that speech actually becomes the preferred input mechanism, not just a gee-whiz feature."

The Haley Enterprise (www.haley.com) automates the management and use of business knowledge through artificial intelligence technologies including rules-based programming, case-based reasoning, natural language processing, and speech understanding. Applications for Haley's software and technologies include customer relationship management (CRM), enterprise application integration (EAI), e-business applications such as e-sales and e-service, workflow and process automation for a broad range of industries.

The Haley Enterprise can be found on the World Wide Web at http://www.haley.com.

For more information, call 412/471-2463.