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AUTHENTIC FITNESS REACHES PRELIMINARY LICENSING AGREEMENT FOR 1996 OLYMPIC GAMES

 VAN NUYS, Calif., Nov. 9 /PRNewswire/ -- Authentic Fitness Corporation (NYSE: ASM) today announced that it has reached preliminary agreement with Atlanta Centennial Olympic Properties (ACOP) to become the licensee for swimwear and goggles at the 1996 Olympic Games. This agreement affords Authentic Fitness Corporation's Speedo America Division the exclusive right to manufacture and distribute swimwear and accessories carrying the marks of the 1996 Centennial Olympic Games throughout the United States, its territories and possessions and the non-exclusive right to market coordinating nylon outerwear in the same territory.
 Items to be produced by Speedo America with the marks of the 1996 Olympic Games include swimwear, goggles, bathing caps, nylon swim bags and other related accessories, as well as outerwear.
 Authentic Fitness Corporation, headquartered in Van Nuys, designs and markets swimwear, swim accessories and fitness apparel under the Speedo(R), Speedo Authentic Fitness(R), Oscar de la Renta(R), Catalina(R), Cole(R) and Anne Cole(R) brand names, skiwear, activewear, swimwear and accessories under the White Stag(R) brand name, and skiwear under the Edelweiss(R), Mountain Goat(R) and Skiing Passport(R) brand names.
 A joint venture of The Atlanta Committee for the Olympic Games and the United States Olympic Committee, ACOP was formed for the purpose of marketing 1996 Centennial Olympic Games emblems and designations in the United States.
 -0- 11/9/93
 /CONTACT: Linda J. Wachner, chairman and chief executive, 212-370-8204 or William S. Finkelstein, director, 212-370-8287, both of Authentic Fitness, or Lawrence A. Rand of Kekst and Co., 212-593-2655/
 (ASM)


CO: Authentic Fitness Corporation ST: California IN: TEX SU: LIC

LG -- NY080 -- 2289 11/09/93 13:24 EST
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Publication:PR Newswire
Date:Nov 9, 1993
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