AUSTIN & WILLIAMS.

40-17 Oser Avenue

Hauppauge, NY 11788-3807

Contact: Ken Greenberg

Phone: [phone] x 105, [phone]

Fax: [phone]

E-mail: [e-mail]

Web: www.austin-williams.com

Profile

Austin & Williams provides strategic thinking as an essential prelude to creating effective advertising. Who is your target audience? How is your brand perceived? What benefits must be conveyed to acquire new customers and strengthen relationships with current customers to increase sales volume? These questions--and many more--pave the way for creating record sales volume through a combination of print, radio, TV, Internet and direct mail advertising.

Case study

When Roslyn Savings Bank, a 25 branch savings bank headquartered in Roslyn, N.Y., approached Austin Williams last year to help them get more core deposits, the company delivered its exclusive Relationship Acquisition Marketing Strategy (RAMS). This comprehensive strategy established over 22,000 new and highly profitable core checking account relationships for Roslyn and over $100 million in new money--in only eight months.

When the Municipal Credit Union in New York City asked the company to help them increase membership and loan production of all types, Austin & Williams achieved record sales results and surpassed their 2000 goals by more than $20 million.

The successes go on and on, but the company's core strategy remains the same: to leverage 25 years of banking experience and strategic thinking to build identity and establish long-term customer relationships for clients.