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AUS Announces National Survey Results for Transmission System Upgrades.


Energy Editors/Business Editors

MOORESTOWN, N.J.--(BUSINESS WIRE)--March 8, 2004

Today, AUS AUS
abbr.
Army of the United States
 Consultants released the findings of its national survey involving transmission system upgrades at the National Association of Regulatory Utility Commissioners Winter Committee Meetings in Washington, D.C. The follow-up survey results showed that the level of outage out·age  
n.
1. A quantity or portion of something lacking after delivery or storage.

2. A temporary suspension of operation, especially of electric power.
 concern among consumers has dropped from about 55% in November 2003 to about 49% in February 2004.

"Consumers' memory of blackouts are fading fast Fading Fast is a rare EP by country music singer Kelly Willis. A&M Records originally released the CD as a promotional item, then later issued a limited number of copies for sale only in Texas. It features recordings with Jay Farrar of Son Volt, and with the band 16 Horsepower. , which may indicate a more troubled road in financing the much needed national transmission system upgrades," said Andre Chon, vice president at AUS Consultants.

AUS Consultants interviewed 1,009 consumers nationwide in its follow up survey from its November, 2003 survey to assess the willingness of customers to pay for the upgrade to the nation's transmission system to significantly reduce the likelihood of power outages This is a list of famous wide-scale power outages. 1965
  • The Northeast Blackout of 1965 on November 9, 1965.
1977
  • The infamous New York City Blackout of July 13-14, 1977, resulted in looting and rioting.
 such as the Northeast blackout Two Northeast Blackouts occurred:
  • Northeast Blackout of 1965
  • Northeast Blackout of 2003
 in August, 2003.

The updated survey also found that less than 10% of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  indicated that residential customers should bear the burden of the cost in improving the nation's transmission system. Two-thirds of consumers think the upgrade to the nation's transmission system should be paid for by entities other than consumers such as government, utilities and big power users. Fifty one percent of consumers felt that the government and electric utilities should pay for upgrades. This is a significant increase from the last survey that showed 45% felt the government or utilities should bear the brunt brunt  
n.
1. The main impact or force, as of an attack.

2. The main burden: bore the brunt of the household chores.
 of improving the power grid.

"It is interesting to note and confirm that time heals everything," said Chon. "Even with power reliability being one of the most talked about topics in the industry, consumers are increasingly more concerned about the effect on their pocket book. Utilities and regulators may have a tougher time in convincing consumers to pay for the bill."

However, the study also found a strong correlation between consumers' concern about electrical outages and willingness to pay Willingness to pay (WTP) generally refers to the value of a good to a person as what they are willing to pay, sacrifice or exchange for it. See also
  • Becker-DeGroot-Marschak method
 for the necessary upgrades to the national power grid. Nearly two-thirds of consumers who are extremely or very worried about future outage are at least somewhat willing to pay an additional 10% over the next 10 years to upgrade the system. This compares to less than half of consumers who did not express a concern about outages.

"What the survey shows is that utilities and regulators need to do more consumer education on the level of the investment needed to improve the transmission system reliability assisted by the cost and benefit analyses. As indicated in the November survey, the updated survey showed more than 50% of consumers are at least somewhat willing to pay a 10% increase in their electric bills over the next 10 years to upgrade the nation's power system. Effective consumer education will increase consumer support for funding the investment needed to increase the level of our nation's aging power system reliability," says Chon.

Methodology

The survey was conducted by ICR (Intelligent Character Recognition or Image Character Recognition) The machine recognition of hand-printed characters as well as machine printing that is difficult to recognize.  from February 18th to 22nd and results are based on 1,009 nationally representative telephone interviews and have a margin of error of plus or minus three percentage points. The study result is tabulated by four regions (Northeast, North Central, South and West) and by ten NERC NERC Natural Environment Research Council (UK)
NERC North American Electric Reliability Corporation (Princeton, New Jersey, USA)
NERC Northeast Recycling Council
NERC National Environment Research Council
 regions.

More information on AUS Consultants' "National Power Grid Upgrade Survey" may be found at www.ausinc.com or by contacting Andre Chon at AUS Consultants at 856-234-9200 (achon@ausinc.com) or Joe Jennings at 484-840-4390 (jjennings@icrsurvey.com) for more survey results.
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Publication:Business Wire
Date:Mar 8, 2004
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