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AULT FOODS LIMITED Retail Pricing of Lactantia PurFiltre milk varies throughout Ontario.


ETOBICOKE Etobicoke

Former city (pop., 2001: 338,117), southeastern Ontario, Canada. In 1998 it joined the cities of North York, Scarborough, York, and Toronto and the borough of East York to become the City of Toronto.
, Ontario--(BUSINESS WIRE)--Jan. 10, 1995--AULT FOODS LIMITED (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
, ME: AUL ) Lactantia was launched to retail grocery stores in Ontario this week, and retailers are selling Lactantia PurFiltre milk at a premium price compared to regular milk. Retail pricing of milk in Ontario is completely at the discretion of grocery chains and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. . In an attempt to advise consumers in Ontario that Lactantia PurFiltre will be priced differently than regular milk, Ault Foods Ault Foods Limited was a Toronto-based dairy processor and Canada's largest dairy company acquiring other dairy companies across Canada. Ault sold off parts of their business in the mid-1990s; milk division (Sealtest Dairy and Silverwood Dairy) was sold to Agropur.  Limited has mentioned in previous announcements that this product would likely sell at a small premium. In media interviews we have provided an example, if an average retail selling price on a four litre LITRE. A French measure of capacity. It is of the size of a decimetre, or one-tenth part of a cubic metre. It is equal to 61.028 cubic inches. Vide Measure.  bag of regular milk is $3.49, a premium of $0.40 may increase the retail selling price of Lactantia PurFiltre to $3.89.

Although $0.40 premium on four litre bags equates to ten cents Ten Cents has several meanings:
  • Ten Cents, a worth of a dime
  • Ten Cents, a fictional character in TUGS
 a litre more, it does not imply that a one litre carton would necessarily sell for ten cents more. Taking packaging and production costs into consideration, a one litre carton could sell for a suggested $0.15 premium and a two litre carton may sell at a suggested $0.25 premium compared with a suggested $0.40 premium on four litre bags. At the discretion of grocery chains and convenience stores Lactantia PurFiltre retail pricing may vary throughout Ontario.

In extensive research conducted by Ault Foods, after tasting the product and seeing the advertising, many consumers indicated that they were willing to pay a small premium for Lactantia PurFiltre milk.

SOME STATISTICS OF FLUID MILK IN CANADA

The size of the fluid milk business in Canada is based on the value of shipments and manufacturing activity versus retail sales. Source: Dairy Market Review, taken from Stats Canada data and compiled in 1992 by Agri- Food Canada - Market Services Branch

- based on value of shipments from manufacturers, annual Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma.  dairy sales totalled $7.46 billion in 1992

- based on net cash receipts from milk and cream sold off the farm in 1993: $3.36 billion for fluid milk and industrial cream $1.48 billion for fluid milk

- fluid milk sales compared to other beverages: $3.1 billion beer $2.2 billion soft drinks $1.5 billion fluid milk

Milk is processed in two general categories: fluid (table milk and cream) and industrial milk (products such as cheese and butter). Of the 308 dairy manufacturing establishments in Canada in 1992, 168 were industrial plants and 140 were fluid processing operations. Dairy processing is the second largest component of the food processing Food processing is the set of methods and techniques used to transform raw ingredients into food for consumption by humans or animals. The food processing industry utilises these processes.  sector in Canada after 'red meats' employing over 24,000 people.

CONTACT: Ault Foods Limited

Pamela Kempthorne, 416/620-3115
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 10, 1995
Words:443
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