AUDIO for Medialink: 'Million Click March' Hits the Web on Cinco de Mayo; Mexican/American Bicultural 'Idea Generator' Launches Nationally.Put down the Corona. There's something far more important happening on Cinco de Mayo Cinco de Mayo (Spanish; “Fifth of May”) Mexican holiday commemorating the Mexican victory over the French at Puebla in 1862. The French army, better-equipped and far larger than the Mexican army, had been sent by Napoleon III to conquer Mexico. this year. (Listen to this report at: http://media.medialink.com/WebNR.aspx?story=31951) After weeks of contentious immigration immigration, entrance of a person (an alien) into a new country for the purpose of establishing permanent residence. Motives for immigration, like those for migration generally, are often economic, although religious or political factors may be very important. debates, massive demonstrations and worker boycotts, Lionel Sosa, the international marketing guru named as one of Time magazine's "25 Most Influential Hispanics" and notable author of The Americano Dream is announcing an imaginative new non-political bilateral grassroots foundation and online community to help find solutions to issues affecting the U.S. and Mexico (including, jobs, immigration, the environment, energy, etc.) that work for both nations. "I passionately believe that the best ideas may come from those who love and understand both cultures," said Sosa, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for non-profit Mexicans and Americans Thinking Together (www.MATT.org) during his May 5th announcement at Harvard University Harvard University, mainly at Cambridge, Mass., including Harvard College, the oldest American college. Harvard College Harvard College, originally for men, was founded in 1636 with a grant from the General Court of the Massachusetts Bay Colony. , when he also asked faculty and students to participate in formulating the MATT vision on the Mexican holiday. "Getting on MATT.org on Cinco de Mayo will be a measure of true power." With over 15 million Mexican-Americans online, MATT.org is going for a record one million hits on its secure English/Spanish website which is designed to be an online crossroad where both U.S. and Mexican citizens of all backgrounds, incomes, interests, political affiliation and ages can instantly express opinions and offer workable ideas. Membership is free, and those without Internet access See how to access the Internet. can call 888-905-MATT to participate. (When calling from Mexico, dial 001 first.) Not supported by any political party or special interest group, MATT.org will be promoted with a strong TV, print, radio, Internet and billboard campaign in California, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Texas test markets and nationally on Univision through July 4th. On the MATT.org English/Spanish website, visitors and/or members can: --Tap into a range of issues and what people are saying about them --Offer practical ideas about how to solve problems and share personal stories --Participate in instant polling on hot topics and online forums --Vote on more substantive issues, which MATT will then publicize MATT.org will also have links to other Latino organizations and through the online involvement of its broad-based bicultural bi·cul·tur·al adj. Of or relating to two distinct cultures in one nation or geographic region: bicultural education. bi·cul membership, MATT's goal is to develop thoughtful and practical proposals for policymakers to act upon. The ad campaign features real-life MATT members from the U.S. and Mexico, such as Mexican citizen Robert Morris, named after an ancestor who signed the U.S. Declaration of Independence; Sandra Silva, a 4th generation Mexican-American, and 25-year-old dual-citizen Guy Antonioli, a bilingual college graduate born in Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi of Italian-American parents, now thriving in hip tech- and music-friendly Austin, Texas. The creative campaign can be viewed on www.MATT.org. "Like millions of others, I have family on both sides of the Rio Grande Rio Grande, city, Brazil Rio Grande (rē`  grän`dĭ), city (1991 pop. , and I am proud of our contributions to the United
States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ," says Sosa, a second generation Mexican-American from
humble beginnings in San Antonio, TX.
"MATT.org's Million Click March is a great way for bicultural people to celebrate Cinco de Mayo, and is a powerful non-political step towards building a better future for both countries." Phase II will launch on the real Mexican Independence Day, September 16th, with a more Mexico-focused campaign and a MATT business entity that will fund the non-profit organization into the future. MEDIA: Call for a link to the ad campaign, press materials and visuals. Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://media.medialink.com. |
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