AU-System to Establish New Office in Italy.STOCKHOLM, Sweden--(BUSINESS WIRE)--Sept. 18, 2000 AU-System today announced that the company continues its international expansion and will establish a new subsidiary in Milan, Italy. The office is expected to open before the end of this year. "The decision to establish a subsidiary in Italy is based on the country's mobile phone penetration, the highest throughout Europe, and the large interest for value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. services. The combination makes Italy an important market for AU-System," says Tomas Franzen, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AU-System. Per Wasting, today Business Unit Manager at AU-System, has been appointed Managing Director of the Italian subsidiary. About AU-System AU-System is a leading Mobile Internet consultancy. Through the subsidiary SandbergTrygg, the company also offers integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. for marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . Major clients include Ericsson, Telia, Scania, MeritaNordbanken and Singapore Telecom. AU-System was established in 1974 and currently employs 850 staff in offices in Sweden, Singapore, Thailand, the U.K. and the U.S. AU-System is listed on the O-List of the OM Stockholm Exchange, under the symbol AUS AUS abbr. Army of the United States . For more information, please visit www.ausystem.com. ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/09/18/20000918BIT00190/bit0001.doc http://www.bit.se/bitonline/2000/09/18/20000918BIT00190/bit0002.pdf |
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