AU-System Establishes New Office in Thailand.Business Editors STOCKHOLM, Sweden--(BUSINESS WIRE)--Sept. 8, 2000 AU-System today announced that the company continues its international expansion and will establish a new office in Bangkok, Thailand. The office is expected to open in October. "The decision to open an office in Thailand is based on customer demand. AU- System has already been working with the Thai mobile operator AIS in launching the country's first Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. service," says Tomas Franzen, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AU-System. The AIS Mobile Internet service, called MobileLIFE, currently allows subscribers to perform banking services using a mobile phone. AU-System was responsible for the integration of services, end-to-end security and the implementation of functions on the Subscriber Identity Module (telecommunications, wireless communications) Subscriber Identity Module - (SIM or "SIM card") A component, usually in the form of a miniature smart-card, that is theoretically tamper-proof and is used to associate a mobile subscriber with a mobile network subscription. , also known as the SIM card. "The AIS solution is using the framework we used in developing the world's first end-to-end secure mobile stock trading solution for Singapore Telecom," says Mack Palomaki, Managing Director of AU-System in Singapore. "This project considerably raised our profile on the Asian market and the Thailand office is needed to meet the strong customer demand." In addition to AU-System, the AIS project has also included Ericsson, who contributed the service platform, and the Thai bank, SCB ScB abbr. Latin Scientiae Baccalaureus (Bachelor of Science) , responsible for carrying out the transactions. This autumn the MobileLIFE solution will be in a position to offer a wide range of services, such as ticket purchase and payment for consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and . About AU-System AU-System is a leading supplier of consulting services and solutions for the development of advanced wireless and Internet technologies, applications and associated services. Following the merger with SandbergTrygg, Sweden's leading business-to-business marketing services agency, the company also offers integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. for marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . Major clients include Ericsson, Telia, MeritaNordbanken and Singapore Telecom. AU-System was established in 1974 and currently employs more than 800 staff in offices in Sweden, the U.K., the U.S. and in Singapore. AU-System is listed on the O-List of the OM Stockholm Exchange, under the symbol AUS AUS abbr. Army of the United States . For more information, please visit www.ausystem.com. ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/09/08/20000908BIT00140/bit0001.doc http://www.bit.se/bitonline/2000/09/08/20000908BIT00140/bit0002.pdf |
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