ATV Industry Media Alert; B-Roll Footage Available.

IRVINE, Calif. -- Attached are important materials regarding ATV safety, education, and training.

We encourage you to share these messages with your viewers/readers/listeners. It's particularly critical to increase awareness about the Golden Rules for safer ATV riding (see below) and our toll-free number for training:

ASI Training Info
800-887-2887

With the increasing popularity of ATVs nationwide, most notably in California, the safe and responsible use of ATVs remains the top priority of the ATV industry, which continues to pursue multi-tiered efforts aimed at further reducing the number of accidents and injuries caused by the improper use of ATVs.

For more than two decades, ATV manufacturers have made unprecedented efforts to promote the safe and responsible use of ATVs and to deter parents from allowing their children to use adult-sized ATVs.

Specifically, our organization supports the recommendations of the United States Consumer Product Safety Commission (CPSC), most importantly, that children should never ride adult-sized ATVs; they should only ride ATVs recommended for their age (see below). In addition, children should only ride ATVs if they have successfully completed an ASI RiderCourse. Parents must always supervise children under 16 when riding ATVs. Children should never carry passengers, should ride only on designated trails and at a safe speed. All ATV riders and prospective riders should follow these recommendations for the safe and responsible use of ATVs:

Golden Rules for Safe ATV Operation

1. Always wear a helmet and other protective gear.
2. Never ride on public roads - another vehicle could hit you.
3. Never ride under the influence of alcohol or other drugs.
4. Never carry a passenger on a single-rider vehicle.
5. Ride an ATV that's right for your age. The age/size guidelines are:
   Age 6 and older      Under 70cc
   Age 12 and older     70cc - 90cc
   Age 16 and older     Over 90cc
6. Supervise riders younger than 16; ATVs are not toys.
7. Ride only on designated trails and at a safe speed.
8. Take an ATV RiderCourse; to enroll call toll free [phone].

B-Roll Footage Available Online

The ATV footage described below is accessible online with the following information:

-- ASI Instructor ensuring that proper gear is worn when operating an ATV. Students learn the proper techniques needed to safely cross obstacles that they cannot avoid.

-- Family Fun with ATVs. Includes an interview with two riders under the age of 16 and the Golden Rules of ATV Riding.

-- Golden Rule: Ride an ATV that is appropriate for your age.

-- Youth taking the ASI RiderCourse on appropriately sized ATVs. The Instructor ensures that proper gear is worn before riding. Evaluation and coaching done by the Instructor on a turning lesson.

About SVIA/ASI

Since 1983, the Specialty Vehicle Institute of America(R) (SVIA) has promoted the safe and responsible use of All-Terrain Vehicles (ATVs) through rider training programs, public awareness campaigns, and state legislation. SVIA also serves as a resource for ATV research, statistics, and vehicle standards. SVIA, based in Irvine, California, is a not-for-profit trade association sponsored by AlphaSports, Arctic Cat, Bombardier, Bush Hog, Honda, John Deere, Kawasaki, Suzuki and Yamaha. For membership information, call [phone]; for safety information or to enroll in an ATV RiderCourse(SM), call [phone] or visit www.atvsafety.org.

The All-Terrain Vehicle Safety Institute(R) (ASI), a not-for-profit division of the Specialty Vehicle Institute of America(R) (SVIA), was formed in 1988 to implement an expanded national program of all-terrain vehicle (ATV) safety education and awareness. ASI's primary goal is to promote the safe and responsible use of ATVs, thereby reducing accidents and injuries that may result from improper ATV operation by the rider. For safety information or to enroll in an ATV RiderCourse(SM), call [phone] or visit www.atvsafety.org.