ATV, Snowmobiles And Heavyweight Motorcycles Segmentation Hoping To Increase Sales In The Power Sports Market.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c77864) has announced the addition of "Power Sports Market: Banking on Side by Side (SxS) ATV (1) (Advanced TV) An early name for the digital TV standard proposed by the Advisory Committee on Advanced Television Service (ACATS). See ACATS. See also ATV Forum. (2) (Analog TV) Refers to the NTSC, PAL and SECAM analog TV standads. Segment" to their offering. The two major segments of the power sports industry - core All Terrain Vehicles (ATVs) and snowmobiles has not been performing to the levels expected by the industry in the last two years. The only silver lining silver lining n. A hopeful or comforting prospect in the midst of difficulty. [From the proverb "Every cloud has a silver lining". of the hitherto sluggish power sports industry is the side by side or SxS ATV segment that is growing in double-digits. While the core ATV segment has grown in double-digits till 2004, sales have plummeted showing signs of a maturing industry. Snowmobile snowmobile, vehicle designed to travel over snow, ice, and similar surfaces that offer limited traction and weight-supporting capability. As the performance of the vehicle depends to a large extent on keeping its weight as low as possible, there is no enclosure for segment of the power sports industry, on other hand has seen declining unit sales unit sales Sales measured in terms of physical units rather than dollars. Unit sales data are often used by financial analysts when evaluating the health of a company. over the last ten years mostly because of inadequate snowfall that used to support riding seasons. In the maturing ATV segment - SxS is gaining popularity because of the convenience of seating a second passenger along side the driver - a concept that was not explored earlier. As a result, the SxS segment is growing in double-digits but the most striking growth is achieved by the recreational sub-segment of the SxS ATV segment. The three major brands that have gained popularity in the SxS segment are Polaris Ranger Ranger Any of a series of unmanned probes launched from 1961 to 1965 by NASA. The project was NASA's earliest attempt to explore the Moon's surface. Ranger 4 (1962) became the first U.S. spacecraft to hit the Moon, crash-landing on its surface as planned. , Yamaha Rhino The Yamaha Rhino is a small off-road vehicle made by the Yamaha Motor Company. The 2-person four-wheel drive vehicles are in unique class with a size that between ATVs and Jeeps. The Rhino is gaining popularity in racing with customizations similar to the full-size vehicles. and the Kawasaki Mule. While Polaris has a significant presence in the SxS segment, the snowmobile major Arctic Cat Arctic Cat is a producer of all-terrain vehicles and snowmobiles in the United States. Located in Thief River Falls, Minnesota, they are a top competitor with other snowmobile companies such as Polaris, Ski-Doo by Bombardier, and Yamaha Motor Company Ltd.. is also taking keen interest in this segment. The report is a study on the power sports industry - the industry that caters to the recreational requirements of individuals. The focus of the report is on three segments of the power sports industry - ATV, snowmobiles and heavyweight motorcycles. The performance of all these three segments has been analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. and the competitive intensity in each of the segments has been studied. Further, the report focuses on two major companies operating in the power sports industry - Polaris and Arctic Cat. 1. Power Sports Industry: Structure and Size 2. All Terrain Vehicles Market (ATVs) 2.1 ATV Market - Global 2.2 ATV Market - United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. 3. Snowmobile Market 3.1 Snowmobile Market - Global 3.2 Snowmobile Market - United States 4. Heavyweight Motorcycles 5. Recreational SxS ATV - Major growth driver 6. Power Sports Industry: Competitive Landscape 6.1 Market Share - ATV Industry 6.2 Market Share - Snowmobile Industry 6.3 Market Share - Heavyweight Motorcycles 7. Company Profiles 7.1 Polaris 7.1.1 All Terrain Vehicles (ATVs) 7.1.2 Snowmobiles 7.1.3 Motorcycles 7.2 Arctic Cat 7.2.1 All Terrain Vehicles (ATVs) 7.2.2 Snowmobiles 8. Future Market Potential Companies mentioned: * Polaris Ranger * Yamaha Rhino * Kawasaki Mule * Arctic Cat For more information visit http://www.researchandmarkets.com/reports/c77864 |
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