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ATTORNEY GENERAL PREATE ANNOUNCES AGREEMENT WITH EGGLAND'S BEST

 HARRISBURG, Pa., March 18 /PRNewswire/ -- A Montgomery County company has agreed not to make claims that its eggs are low in cholesterol or lower in cholesterol than other eggs, Attorney General Ernie Preate announced today.
 Preate said his Bureau of Consumer Protection has negotiated the agreement with Eggland's Best of King of Prussia.
 Preate said consumers may have been led to pay a higher price for Eggland's Best eggs by advertisements which made reference to a study designed and funded by the Montgomery County firm. The company advertised that the study showed that anyone can consume up to a dozen Eggland's Best eggs a week without raising their serum cholesterol levels, Preate said.
 "However," said Preate, "not only did the company not do comparison studies with other eggs, but its study included only people with high cholesterol levels who were placed on low-fat diets for a six-week period, consisting of just 30 percent total fat and 10 percent saturated fat. Our agreement requires Eggland's Best to disclose these important qualifications when it makes any cholesterol-related claims about the properties of its eggs."
 The agreement, negotiated by Preate's Bureau of Consumer Protection, also requires Eggland's Best to refrain from claiming that the feed given to its hens enables them to produce eggs that are low in cholesterol or lower in cholesterol than other eggs.
 While the company does not admit any violation of the state Consumer Protection Law, it agrees to pay $15,000 to Preate's Bureau of Consumer Protection for costs of investigation and for future consumer protection enforcement and education.
 Pennsylvania is one of several states which have questioned Eggland's Best advertising claims. Last December, Pennsylvania, acting on behalf of a group of 21 other states, asked Eggland's Best to suspend its advertising claims regarding cholesterol. The company agreed to halt the ads pending negotiation.
 Under the negotiated agreement the advertising can resume, but only with full disclosure of the limitations of the cholesterol study.
 A copy of Pennsylvania's agreement with Eggland's Best -- formally called an assurance of voluntary compliance -- will be provided to the Federal Trade Commission and to other state attorneys general who have expressed concerns about the company's advertising claims, Preate said.
 The agreement was negotiated by Chief Deputy Attorney General Renardo L. Hicks, director of Preate's Bureau of Consumer Protection, and Deputy Attorney General Robin D. Bleecher, in charge of the Harrisburg Regional Office of the bureau.
 /delval/
 -0- 3/18/93
 /CONTACT: Mike Moyle of the Office of Attorney General, 717-787-5211, or at home, 717-737-9439/


CO: Pennsylvania Attorney General's Office; Eggland's Best ST: Pennsylvania IN: ADV SU:

MJ -- PH007 -- 7359 03/18/93 09:56 EST
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Date:Mar 18, 1993
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