ATR Industries Inc. Announces Plans to Open Office in London for BEAUTYMAX.CO.UK.

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--May 20, 1999--

ATR INDUSTRIES INC. (Nasdaq OTC:AATR) announced today that it will be opening an office in London, England for BEAUTYMAX.CO.UK, The British sister site for BEAUTYMAX.COM the powerful E-Commerce superstore.

Both sites are presently being developed, when completed will retail beauty products, fragrances, hair care products from name brand manufacturers. Edward A. Roth, President stated: "We want to establish an immediate European presence with BEAUTYMAX.CO.UK, and by opening a local customer care office in London, this will assist our European customers in establishing a comfort level with E-Commerce retailing."

BEAUTYMAX.COM and BEAUTYMAX.CO.UK are expected to be launched in the fall, allowing the company to establish itself for the holiday season. ATR INDUSTRIES INC. recently announced that it had chosen EARTHLINK INC. (Nasdaq:ELNK) as the hosting provider, because of its advanced and highly reliable infrastructure and the power of their Total Commerce Developer Package, using Mercantec(tm) Softcart.

For further information, please visit WWW.ATRINDUSTRIES.COM or WWW.BEAUTYMAX.COM or contact Alisha Roth, Vice-President at 954/572-4023.

This press release contains forward looking statements, made pursuant to the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. The words "believes" intends" "expects" and other similar expressions are intended to identify such forward looking statements. Investors are cautioned that forward looking statements involve risks and uncertainties, detailed from time to time in company press releases, but are not limited to uncertainties in the marketplace.