ATR Industries Changes Corporate Name to BeautyMerchant.com; Company Initiates Trading Under Symbol ''BUTY''.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Sept. 28, 1999-- ATR ATR Achilles tendon reflex, see Ankle reflex Industries (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:AATR AATR Air-to-Air Transmit/Receive ) today announced that a majority of the Company's stockholders and directors have approved a corporate name change to BeautyMerchant.com and has initiated trading on the Over The Counter Bulletin Board under the symbol "BUTY." The Company also relocated its headquarters from Lauderhill, Fla., to Ft. Lauderdale, Fla. Edward A. Roth, Chief Executive Officer of BeautyMerchant.com, noted, "The management and Board of Directors agree that the name BeautyMerchant.com more closely reflects our primary Internet strategy to emerge as a leader in e-commerce of consumer cosmetics and fragrances." Continuing, Roth added, "Our Web initiative www.BeautyMerchant.com is currently in development and is scheduled for mass market launch in December 1999. Hosted by Earthlink Network, Inc. (Nasdaq:ELNK ELNK EarthLink, Inc. (stock symbol) ELNK Ethernet Link ), and when fully developed, www.BeautyMerchant.com is expected to retail up to 100,000 products including major brands of cosmetics, fragrances, popular beauty accessories, and hair care products." According to A.C. Nielson, U.S. cosmetic sales totaled $3.4 billion for the six months ended June 1999 -- tracking well ahead of the $5.7 billion in sales realized in 1998. BeautyMerchant.com, in association with Marketing Magic, has designed a national ad campaign to launch the new e-commerce operation, and is currently coordinating development of the two new International sites -- BeautyMerchant.co.uk (United Kingdom) and BeautyMerchant.de (Germany) -- with Los Angeles-based Meurer Marketing. About BeautyMerchant.com BeautyMerchant.com is engaged in the development of an e-commerce driven, virtual superstore providing cosmetics, fragrances, toiletries toi·let·ry n. pl. toi·let·ries An article, such as toothpaste or a hairbrush, used in personal grooming or dressing. toiletries npl → artículos mpl de aseo (= and other personal care items to consumers worldwide. www.BeautyMerchant.com intends to become a large specialty Internet retailer of name brand beauty products offered online to a target demographic composed of females 18-40, as well as pre-teen and ethnic consumers. Through its wholly-owned subsidiary, Cleaning Express USA, the Company also offers budget-priced home cleaning services to over 10,000 customers. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: The statements contained in this release which are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control, delays in development and testing of products, and fluctuations in demand for the products and services of the Company. |
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