ATP Creates USB Flash Drive Tough Enough for Mobile Warriors; All Weather, Impact Resistant, High Speed USB Flash Drive Designed for Maximum Durability, Reliability and Performance in Any Environment.

SUNNYVALE, Calif. -- ATP Electronics Inc., a global manufacturer of digital flash media products, today announced the release of its rugged USB ToughDrive(TM). The unique, road worthy ToughDrive is a high speed USB 2.0 flash drive that is stylish and functional, featuring a durable rubber housing that is both water and shock resistant. Available today, the ToughDrive family begins at 256 MB and offers capacities up to 2 GB, and can be partitioned and password protected for secure storage. ToughDrives also feature a high performance 30MB/s data transfer speed for faster file transfers and seamless multimedia streaming.

Tough enough for any mobile application, the ToughDrive is designed to withstand the rigors of everyday, in-the-field use in order to protect the user's invaluable data. It is the first ATP product designed with its proprietary DuraSkin(TM) construction. DuraSkin is a protective compound layer which completely encompasses all internal components, offering a second layer of protection against extreme temperatures, surrounding elements including airborne dust, particles, water and moisture, as well as shock absorption from accidental drops or impact. The embedded lines also make the ToughDrive extremely tactile and easy to grip while maintaining a slim, compact size storable in any pocket, case, backpack or bag.

The ToughDrive data transfer speed of 200X or 30MB/sec is designed for high quality multimedia streaming which yields less lag time for file transfers. Using the same high quality flash components as ATP flash cards, the ToughDrive also offers a read and write lifetime ten times longer than other standard USB flash drives.

"Although USB flash drives are found everywhere in business and consumer markets, the need for data security and integrity in extreme environments is largely untapped," said Danny Lin, ATP VP of Sales and Marketing. "Data capture and transfer is pervasive in almost every computing application. However, when users are working with critical information in highly mobile, remote or severe conditions such as on the water, intolerable heat, high winds or altitudes, or freezing temperatures, data can not be compromised under any circumstance. The ToughDrive is the first flash drive specifically designed for the rugged market, giving mobile professionals the peace of mind they need to get the job done while in the field or in the office."

The ATP USB ToughDrive will be available at retail locations like Microcenter and online at Buy.com, PCMall.com and others in capacities of 256MB, 512MB, 1GB, and 2GB.

About ATP

Founded in 1991, ATP (Advanced Technology & Packaging) Electronics, Inc. is a recognized leading manufacturer of high capacity flash digital media solutions as well as top quality memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, flash card designs, testing and qualification, ATP offers highly durable flash card solutions, which in addition to high performance, offer protection from water/moisture, dust, static discharge, and extreme temperatures. ATP's latest flash products feature 2GB MMC/SD, as well as 1GB miniSD, RS-MMC, Dual-Voltage (DV) RS-MMC, MMCplus, MMCmicro. For more information on ATP memory products, visit http://www.atpinc.com or email [e-mail].

About MMCA 

The MMCA is the open standard memory card organization, promoting worldwide adoption of a postage-stamp size, removable storage card designed especially for mobile phones and digital imaging. Founded in 1998 with 14 companies, the MMCA has grown rapidly and now has over 210 members worldwide, representing all branches of mobile electronic applications, including card makers, semiconductor suppliers, software vendors and manufacturers of low power devices for storing and retrieving digital information. MMCA headquarters are located at PO Box 303, Sunol, CA 94586. More information is at www.mmca.org.

ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brand or product names are trademarks or registered trademarks of their respective holders. MMCmobile(TM) is a trademark of MultiMediaCard Association.