ATMs in the metro campaign.

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Institution: Chevy Chase Bank, Bethesda, Md.

Assets: $14.4 billion; 250 locations

Agency: LM&O Advertising

The campaign--consisting of print, Internet and radio ads--was designed to increase awareness and highlight the bank's message of convenience--the most branches, the most ATMs and free coin-counting machines.

In a study done prior to and after the campaign awareness of the advertising for the bank jumped to 70 percent from 38 percent.